MAG (Mines Advisory Group)

@MAGsaveslives · Worldwide (HQ in Manchester) · joined 05 Nov 2008

We do whatever it takes to get to a landmine before another child does – working with communities across the world to save and change lives every single day.

11 387Followers

4 586Following

17 100Posts total

1.5KViews on collected posts

Against accounts of the same size

5 posts from the last 90 days, next to the 10K–100K follower range. below its peers on both reach and engagement.

Median views319this account3 137median for 10K–100K

Reach, %2.80%this account10.26%median for 10K–100K

Engagement, %0.91%this account1.47%median for 10K–100K

Metric	This account	Median for 10K–100K	Ratio
Median views per post	319	3 137	0.10×
Reach (views ÷ followers)	2.80%	10.26%	0.27×
Engagement rate	0.91%	1.47%	0.62×

Others in this range → Compare with another account → How these benchmarks are built →

Growth & engagement

How the posts we collected actually performed: views and reaction rate post by post, what the audience did with them, and where the follower count goes.

Views per post

40317 Aug

33124 Aug

31925 Aug

26728 Aug

2171 Sep

Last 5 collected posts, oldest on the left. The scale is logarithmic: one post can outrun the rest a hundred times over.

Engagement rate per post

1.74%17 Aug

0.91%24 Aug

1.88%25 Aug

0.75%28 Aug

0.46%1 Sep

Reactions — likes, reposts, replies and quotes — divided by views. Median for 10K–100K accounts is 1.47%.

What the audience does

Likes70.0%14 in total

Reposts15.0%3 in total

Replies5.0%1 in total

Quotes5.0%1 in total

Bookmarks5.0%1 in total

Share of every reaction we collected for this account. Replies mean argument, reposts mean endorsement, bookmarks mean the post was worth keeping.

The follower curve appears once this account has two daily snapshots — we take one a day, and this one is on its first.

Latest posts

You can now follow MAG in Arabic! From the communities we support to the work our teams carry out every day, these channels will share stories and updates from across MAG’s work in the Arabic-speaking world and beyond. Follow MAG in Arabic on Instagram: https://t.co/WaPaYRj5uv h 217 views · 0 likes · 1 reposts · 0 replies 01 Sep 2026 MAG warmly congratulates the United Kingdom on assuming the next Presidency of the Arms Trade Treaty and wishes it every success in this important role. #ATT Read our full statement. https://t.co/8WVvgS0vWH 267 views · 1 likes · 0 reposts · 1 replies 28 Aug 2026 We’re at the Twelfth Conference of States Parties to the Arms Trade Treaty @ATTSecretariat. Join us, @SmallArmsSurvey, @GermanyDiplo, @SpainUNGeneva & Chad's General Directorate of the Strategic Reserve as we discuss strengthening weapons & ammunition management in Chad. 319 views · 5 likes · 1 reposts · 0 replies 25 Aug 2026 More than 500 people are now part of MAG’s response in #Ukraine. Behind that number are people who have changed careers to become deminers. "What motivated me was the fact that, by working as a deminer, I can make a real difference." Learn more ⬇️ https://t.co/lJGISnYuUn 331 views · 2 likes · 0 reposts · 0 replies 24 Aug 2026 MAG has launched a new humanitarian mine action programme in #Sudan, in response to the ongoing conflict, where landmine and explosive ordnance contamination are putting millions at risk of harm. Read more ➡️ https://t.co/v0MispEND3 https://t.co/Xu8j9BEn3r 403 views · 6 likes · 1 reposts · 0 replies 17 Aug 2026