Mark Kaigwa ✓

@MKaigwa · Nairobi, Kenya · joined 07 Oct 2008

Founder @Nendo254. Lifelong companion to @WKaigwa. Dad to 3 girls. @acmilan fan. 2013 @ForbesAfrica #Top30under30 2019 @BD_Africa #Top40under40. ✈️ 40 Countries

32 409Followers

4 910Following

15 254Posts total

30.9KViews on collected posts

Latest posts

Mark Kaigwa ✓@MKaigwa10 Sep

@MKaigwa @TECNOMobile254 @MKaigwa Was it not for you, I'd have never enjoyed my socials. You were the unforgettable trainer just when you set up Nendo. Thank you and keep doing what you do. 489 views · 3 likes · 0 reposts · 1 replies Open on X →

Mark Kaigwa ✓@MKaigwa10 Sep

All five ran all day on the @TECNOMobile254 POVA Curve 2 5G. When you get a new smartphone, what are your first 5 apps to download? #PovaKe #POVABoldMove 787 views · 0 likes · 0 reposts · 0 replies Open on X →

Mark Kaigwa ✓@MKaigwa10 Sep

@SuperhumanMail: the $480 (Ksh 61,920) one. It pulls context from years back and hands it to me before I reply, and learns my style, rules, and how I communicate to save me time. Hard to show screenshots of my inbox, but you can see a snippet of me using their AI tool in the 814 views · 5 likes · 0 reposts · 1 replies Open on X →

Mark Kaigwa ✓@MKaigwa10 Sep

@ReadwiseReader: my read-it-later app for Everything I said I'd get to, actually read. Newsletters, Kindle highlights, and YouTube videos I can highlight like a book, because the transcript is sitting right there. https://t.co/gdoanz2keZ

923 views · 2 likes · 0 reposts · 1 replies Open on X →

Mark Kaigwa ✓@MKaigwa10 Sep

@meetgranola: my AI-notetaker takes the boring part off me, then tells me how I did. Whether I rambled and how I can get coached. How we can build our 'company brain' for @nendo254 in parts of our work. https://t.co/qi1KFqCydy

1K views · 3 likes · 0 reposts · 1 replies Open on X →

Mark Kaigwa ✓@MKaigwa10 Sep

@WisprFlow: Africans speak quicker/faster/better with voice than by typing. For me, 550,000+ words at 159 words per minute- I can't live without it. Western tools fail with Kenyan/African names, accents, and spellings. I've trained +100 words into my own app through this. https:/

1.1K views · 1 likes · 0 reposts · 1 replies Open on X →

Mark Kaigwa ✓@MKaigwa10 Sep

I'm more of a "Sophisticat" who uses their phone and tech for their work in new & interesting ways. My Apps are below. @SwiftKey: a keyboard that's saved me 139,354 typos corrected and created a cool 'tap map' for me. 83,888 keystrokes saved. 27,126 words predicted. https://t.co

1.5K views · 1 likes · 0 reposts · 2 replies Open on X →

Mark Kaigwa ✓@MKaigwa10 Sep

In 2006, my friend and legendary South African researcher @art2gee sorted mobile users into characters. One of them was "The Elephant." They buy the newest, highest-spec, and most expensive smartphone, but then only use Outlook, Teams and WhatsApp. We all know a person like 1.5K views · 3 likes · 0 reposts · 1 replies Open on X →

Mark Kaigwa ✓@MKaigwa10 Sep

I pay Ksh 61,920 ($480) a year for email. But Gmail is free. It's the 5th app I installed on a new phone this week, and the only one anyone argues about. Here are the other 4. A thread🧵 https://t.co/8OaTbUP2zQ

2:48

20K views · 140 likes · 31 reposts · 5 replies Open on X →

Mark Kaigwa ✓@MKaigwa28 Aug

When roads are blocked across Kenya, where do protesters go? Sometimes online. How can you track this? Find out this Monday from 1:00 PM to 2:30 PM in a free webinar by @nendo254 on Social Media Listening. Link below. 744 views · 2 likes · 1 reposts · 0 replies Open on X →

Mark Kaigwa ✓@MKaigwa27 Aug

Join our Social Listening 101 Webinar this coming Monday, 31st August and master how to turn raw digital noise into actionable, strategic intelligence. 🗓️ Date: Monday, 31st August ⏰ Time: 1300 Hrs to 1430 Hrs GMT +3 Presented by award-winning research & growth agency, Nendo. ht

515 views · 1 likes · 0 reposts · 1 replies Open on X →

Mark Kaigwa ✓@MKaigwa26 May

Was last Monday's #RejectFuelPrices the biggest mass action protest since #RejectFinanceBill? How do they compare and where do they overlap? My team @nendo254 did a (free) social media listening report unpacking: +50k mentions from last Monday +44 million impressions From the

7:23

262 views · 0 likes · 0 reposts · 0 replies Open on X →

Mark Kaigwa ✓@MKaigwa21 May

I don't speak as much as I'd like "on the business" besides being "in the business" at @nendo254, but this new podcast episode with @Matthew_Rohrs from @SinapisGroup is one of them. This clip is one of my favourite "Nendoisms" into what I ask the leaders around me to do. 1. 350 views · 1 likes · 0 reposts · 0 replies Open on X →

Mark Kaigwa ✓@MKaigwa21 May

What does it take to build a culture of excellence that lasts beyond one person? In the very first episode of Scaling What Matters, Sinapis CEO @Matthew_Rohrs sits down with Sinapis alumni and Nendo Founder, @MKaigwa, for a thoughtful conversation on leadership, growth, and htt

1:17

608 views · 2 likes · 1 reposts · 0 replies Open on X →

Mark Kaigwa ✓@MKaigwa13 May

After 400k words at 155 words per minute (compared to 95wpm typing), I'm a believer in voice as one of the most important interfaces for engaging with AI chatbots. Africa is uniquely placed to take advantage of this, too. Back in 2019, my team and I wrote a thesis for how to ht

212 views · 0 likes · 1 reposts · 0 replies Open on X →

Against accounts of the same size

11 posts from the last 90 days, next to the 10K–100K follower range. ordinary reach for its size, weaker reaction than most.

Median views923this account924median for 10K–100K

Reach, %2.85%this account3.62%median for 10K–100K

Engagement, %0.39%this account1.52%median for 10K–100K

Metric	This account	Median for 10K–100K	Ratio
Median views per post	923	924	1.00×
Reach (views ÷ followers)	2.85%	3.62%	0.79×
Engagement rate	0.39%	1.52%	0.26×

Others in this range → Compare with another account → How these benchmarks are built →

Growth & engagement

How the posts we collected actually performed: views and reaction rate post by post, what the audience did with them, and where the follower count goes.

Views per post

60821 May

350

26226 May

51527 Aug

74428 Aug

20K10 Sep

1.5K

1.1K

923

814

787

489

Last 14 collected posts, oldest on the left. The scale is logarithmic: one post can outrun the rest a hundred times over.

Engagement rate per post

0.66%21 May

0.29%

0.00%26 May

0.58%27 Aug

0.40%28 Aug

0.91%10 Sep

0.26%

0.27%

0.18%

0.39%

0.33%

0.74%

0.00%

0.82%

Reactions — likes, reposts, replies and quotes — divided by views. Median for 10K–100K accounts is 1.52%.

What the audience does

Likes39.2%164 in total

Reposts8.1%34 in total

Replies3.3%14 in total

Quotes2.4%10 in total

Bookmarks46.9%196 in total

Share of every reaction we collected for this account. Replies mean argument, reposts mean endorsement, bookmarks mean the post was worth keeping.

The follower curve appears once this account has two daily snapshots — we take one a day, and this one is on its first.

Latest posts

Against accounts of the same size

Growth & engagement

Views per post

Engagement rate per post

What the audience does

Similar accounts