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MS NOW Public Relations

@MSNOWComms · joined 21 Jan 2010

The official feed of @MSNOWNews Public Relations. Follow us for the latest news, exclusives & a behind-the-scenes look at MS NOW.

25 052Followers
662Following
15 183Posts total
21.1KViews on collected posts

Against accounts of the same size

5 posts from the last 90 days, next to the 10K–100K follower range. reaches fewer people than peers of the same size.

Median views1 448this account2 751median for 10K–100K
Reach, %5.78%this account9.00%median for 10K–100K
Engagement, %1.23%this account1.65%median for 10K–100K
MetricThis accountMedian for 10K–100KRatio
Median views per post1 4482 7510.53×
Reach (views ÷ followers)5.78%9.00%0.64×
Engagement rate1.23%1.65%0.75×

Others in this range →   Compare with another account →   How these benchmarks are built →

Growth & engagement

How the posts we collected actually performed: views and reaction rate post by post, what the audience did with them, and where the follower count goes.

Views per post

5.2K31 Aug
730
1.4K2 Sep
12.9K
838

Last 5 collected posts, oldest on the left. The scale is logarithmic: one post can outrun the rest a hundred times over.

Engagement rate per post

2.66%31 Aug
1.23%
2.69%2 Sep
0.67%
0.00%

Reactions — likes, reposts, replies and quotes — divided by views. Median for 10K–100K accounts is 1.65%.

What the audience does

Likes70.5%201 in total
Reposts19.6%56 in total
Replies4.6%13 in total
Quotes1.1%3 in total
Bookmarks4.2%12 in total

Share of every reaction we collected for this account. Replies mean argument, reposts mean endorsement, bookmarks mean the post was worth keeping.

The follower curve appears once this account has two daily snapshots — we take one a day, and this one is on its first.

Latest posts

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