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Matthew C. Klein

@M_C_Klein · Chicagoan in exile · joined 20 Nov 2012

Founder of THE OVERSHOOT and UN/BALANCED | co-author of TRADE WARS ARE CLASS WARS | For speaking: https://t.co/bD8a12V37O

61 753Followers
713Following
81 171Posts total
84.9KViews on collected posts

Against accounts of the same size

8 posts from the last 90 days, next to the 10K–100K follower range. ordinary reach for its size, weaker reaction than most.

Median views3 986this account2 578median for 10K–100K
Reach, %6.45%this account7.77%median for 10K–100K
Engagement, %0.45%this account1.47%median for 10K–100K
MetricThis accountMedian for 10K–100KRatio
Median views per post3 9862 5781.55×
Reach (views ÷ followers)6.45%7.77%0.83×
Engagement rate0.45%1.47%0.31×

Others in this range →   Compare with another account →   How these benchmarks are built →

Growth & engagement

How the posts we collected actually performed: views and reaction rate post by post, what the audience did with them, and where the follower count goes.

Views per post

4K28 Aug
7K
14.8K31 Aug
53.3K1 Sep
974
430
394
4K2 Sep

Last 8 collected posts, oldest on the left. The scale is logarithmic: one post can outrun the rest a hundred times over.

Engagement rate per post

0.61%28 Aug
0.44%
0.14%31 Aug
0.29%1 Sep
0.41%
0.47%
0.51%
1.37%2 Sep

Reactions — likes, reposts, replies and quotes — divided by views. Median for 10K–100K accounts is 1.47%.

What the audience does

Likes54.1%224 in total
Reposts8.7%36 in total
Replies3.9%16 in total
Quotes3.6%15 in total
Bookmarks29.7%123 in total

Share of every reaction we collected for this account. Replies mean argument, reposts mean endorsement, bookmarks mean the post was worth keeping.

The follower curve appears once this account has two daily snapshots — we take one a day, and this one is on its first.

Latest posts

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