Mario Joos ✓

@MarioJoos · Beta Release → · joined 21 Nov 2014

Retention Director/Strategist For 100M+ Subscriber Creators (MrBeast, Stokes Twins, Alan's Universe, and many more)

27 370Followers

236Following

4 345Posts total

113.1KViews on collected posts

Latest posts

Mario Joos ✓@MarioJoos18 Sep

Just recorded an interesting video.. After receiving an email from “the real Marcus Jones,” who happens to be a great friend of mine, we decided to play along and get on an actual call with this YouTube coaching scammer. Just to see what this scam was all about. Oh yeah, we h

5.8K views · 82 likes · 4 reposts · 24 replies Open on X →

Mario Joos ✓@MarioJoos16 Sep

Small announcement 🎉 About a month ago, I decided to start a new YouTube channel. The entire goal is to finally have a place to share raw and unfiltered thoughts about YouTube. I just wanted to place to.. be more unfiltered. I'll leave a link in the comments for anyone 10.6K views · 133 likes · 2 reposts · 26 replies Open on X →

Mario Joos ✓@MarioJoos15 Sep

@MarioJoos Good for the platform: makes apples-to-apples comparison for brands/sponsors with IG and TikTok. Good for creators' egos because number go up. Better for smaller channels as view inflation will give them proportionally more social proof (My numbers from Sept below)

1.5K views · 6 likes · 1 reposts · 2 replies Open on X →

Mario Joos ✓@MarioJoos14 Sep

@MarioJoos this is about 24 hours or so, I noticed way less gap from initial audience, but once the video settled after 24 hours the gap started to grow.. as expected ofc https://t.co/ZSkl7vYfpn

979 views · 5 likes · 1 reposts · 1 replies Open on X →

Mario Joos ✓@MarioJoos14 Sep

@MarioJoos That’s a pretty significant difference and the largest gap I’ve seen by far. 2.2K views · 29 likes · 2 reposts · 4 replies Open on X →

Mario Joos ✓@MarioJoos14 Sep

These new engaged views are absolute madness. I was just sent a screenshot of the performance of someone’s latest video. The exact same video has nearly 5x as many reported views under YouTube’s new view-counting system. https://t.co/TiiH0CWoY6

17.4K views · 188 likes · 4 reposts · 33 replies Open on X →

Mario Joos ✓@MarioJoos14 Sep

🚨 YouTube Studio is finally experimenting with customizable dashboards. About an hour ago, I found out that YouTube has started running a new experiment with the content tab. Instead of the old rigid content tab, which doesn’t allow you to move sections around, it’s now https:/

6.1K views · 79 likes · 5 reposts · 4 replies Open on X →

Mario Joos ✓@MarioJoos6 Sep

Correction: YouTube says turning ads off does NOT reduce your video’s reach. Small, but meaningful mistake during double checking. 2.1K views · 21 likes · 0 reposts · 0 replies Open on X →

Mario Joos ✓@MarioJoos6 Sep

@MarioJoos Translation: make videos specifically for your ideal viewer. Great list btw. 1.1K views · 9 likes · 0 reposts · 1 replies Open on X →

Mario Joos ✓@MarioJoos6 Sep

YouTube just released a video explaining their algorithm. Here are 50 lessons from this video: 1. YouTube says recommendations are generated based on what it knows about a viewer and their current context. Current context could be factors such as viewing history, time of day, ht

65.4K views · 793 likes · 83 reposts · 56 replies Open on X →

Against accounts of the same size

10 posts from the last 90 days, next to the 10K–100K follower range. shown to more people than peers of the same size.

Median views4 018this account924median for 10K–100K

Reach, %14.68%this account3.62%median for 10K–100K

Engagement, %1.37%this account1.52%median for 10K–100K

Metric	This account	Median for 10K–100K	Ratio
Median views per post	4 018	924	4.35×
Reach (views ÷ followers)	14.68%	3.62%	4.06×
Engagement rate	1.37%	1.52%	0.90×

Others in this range → Compare with another account → How these benchmarks are built →

Growth & engagement

How the posts we collected actually performed: views and reaction rate post by post, what the audience did with them, and where the follower count goes.

Views per post

65.4K6 Sep

1.1K

2.1K

6.1K14 Sep

17.4K

2.2K

979

1.5K15 Sep

10.6K16 Sep

5.8K18 Sep

Last 10 collected posts, oldest on the left. The scale is logarithmic: one post can outrun the rest a hundred times over.

Engagement rate per post

1.45%6 Sep

0.90%

1.02%

1.45%14 Sep

1.30%

1.58%

0.72%

0.61%15 Sep

1.51%16 Sep

1.89%18 Sep

Reactions — likes, reposts, replies and quotes — divided by views. Median for 10K–100K accounts is 1.52%.

What the audience does

Likes41.6%1 345 in total

Reposts3.2%102 in total

Replies4.7%151 in total

Quotes0.5%17 in total

Bookmarks50.0%1 616 in total

Share of every reaction we collected for this account. Replies mean argument, reposts mean endorsement, bookmarks mean the post was worth keeping.

The follower curve appears once this account has two daily snapshots — we take one a day, and this one is on its first.

Latest posts

Against accounts of the same size

Growth & engagement

Views per post

Engagement rate per post

What the audience does

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