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Mark Di Stefano

@MarkDiStef · Sydney, New South Wales · joined 05 May 2009

Rear Window editor, The Australian Financial Review — mark.distefano@afr.com.

104 526Followers
4 805Following
21 377Posts total
1MViews on collected posts

Latest posts

If this thing gets away here, Oliver Curtis is a magician and we live in the upside down https://t.co/xtFQ6Tfk9s
16.1K views · 96 likes · 2 reposts · 15 replies Open on X →
Not Bloomberg doing AI digests on the column for the terminal. 🤨🤨🤨🤨🤨🤨🤨 maybe we should just publish bullet points it’ll be easier. 4.8K views · 19 likes · 0 reposts · 3 replies Open on X →
Just ask Johnny Depp. https://t.co/23tGjADTuR
5.6K views · 5 likes · 0 reposts · 0 replies Open on X →
Here we go again… https://t.co/oYKcRwfDV8
13.8K views · 109 likes · 10 reposts · 8 replies Open on X →
This is it. 6.4K views · 78 likes · 1 reposts · 2 replies Open on X →
HEAT (1995) - FRAME 1295 https://t.co/AWNCYpZ597
593.3K views · 9.2K likes · 1.9K reposts · 128 replies Open on X →
@MarkDiStef Clearly any ethical individual would have declined this gift as a conflict of interest. 2.7K views · 67 likes · 0 reposts · 2 replies Open on X →
Full story: https://t.co/HmpWMFlZHU 8.3K views · 61 likes · 10 reposts · 9 replies Open on X →
Crazy town https://t.co/XGB7aiCHw6
154.7K views · 846 likes · 120 reposts · 100 replies Open on X →
A colleague reminded my pinned tweet is wildly out of date - so here's reminder I'd like to hear from you: - DMs are open, where you can ask for my Signal/number - Telegram: @MarkDiStef - Snail mail: 1 Denison St, North Sydney - Please no PR pitches 145.3K views · 34 likes · 3 reposts · 74 replies Open on X →
Australia’s 10 richest people revealed https://t.co/YCoPTOXCE1 https://t.co/GY4Dh58XH4
54.2K views · 36 likes · 9 reposts · 26 replies Open on X →

Against accounts of the same size

9 posts from the last 90 days, next to the 100K–1M follower range. shown to more people than peers of the same size.

Median views8 312this account5 983median for 100K–1M
Reach, %7.95%this account1.49%median for 100K–1M
Engagement, %0.94%this account0.93%median for 100K–1M
MetricThis accountMedian for 100K–1MRatio
Median views per post8 3125 9831.39×
Reach (views ÷ followers)7.95%1.49%5.34×
Engagement rate0.94%0.93%1.01×

Others in this range →   Compare with another account →   How these benchmarks are built →

Growth & engagement

How the posts we collected actually performed: views and reaction rate post by post, what the audience did with them, and where the follower count goes.

Views per post

54.2K24 May
145.3K10 Jun
154.7K14 Sep
8.3K
2.7K
593.3K16 Sep
6.4K
13.8K17 Sep
5.6K
4.8K
16.1K18 Sep

Last 11 collected posts, oldest on the left. The scale is logarithmic: one post can outrun the rest a hundred times over.

Engagement rate per post

0.17%24 May
0.08%10 Jun
0.73%14 Sep
0.99%
2.56%
1.94%16 Sep
1.26%
0.94%17 Sep
0.11%
0.46%
0.73%18 Sep

Reactions — likes, reposts, replies and quotes — divided by views. Median for 100K–1M accounts is 0.93%.

What the audience does

Likes75.1%10 591 in total
Reposts14.4%2 029 in total
Replies2.6%367 in total
Quotes2.5%356 in total
Bookmarks5.3%754 in total

Share of every reaction we collected for this account. Replies mean argument, reposts mean endorsement, bookmarks mean the post was worth keeping.

The follower curve appears once this account has two daily snapshots — we take one a day, and this one is on its first.

Similar accounts

Frequently asked questions about @MarkDiStef

How many followers does @MarkDiStef have?

104 526 followers.

How many posts has @MarkDiStef published?

21 377 posts.

How do posts by @MarkDiStef perform?

Collected posts: 11. Views: 1 005 129. Likes: 10 591.