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Mark Lazerus ✓

@MarkLazerus · Chicago(land) · joined 28 Feb 2011

Senior NHL Writer, The Athletic | Co-host, The Athletic Hockey Show | Co-host, Powers & Laz | Old enough to feel ways about stuff

66 944Followers
1 043Following
207 541Posts total
37.2KViews on collected posts

Latest posts

More like Ore-gone, amirite? 2.6K views · 7 likes · 2 reposts · 0 replies Open on X →
The nepo-babiest nepo baby to ever nepo-baby. 7.1K views · 19 likes · 3 reposts · 1 replies Open on X →
This is actually very cool. 14.4K views · 46 likes · 0 reposts · 4 replies Open on X →
Alex DeBrincat on Dylan Larkin's trade request: "It sucks. Doesn’t really change what we think of him." NHL notes, with items on the Wings, Jets, Leafs, Isles, Preds and Canes: https://t.co/Tvbhc3kZ8r 9.9K views · 31 likes · 3 reposts · 2 replies Open on X →
Larkin, Hellebuyck trade requests leave Red Wings and Jets rattled but undaunted. Plus: Bobrovsky in Toronto, Matthew Schaefer's high bar, the Evangelista deal, and what's better: Olympic gold or Stanley's silver? Part II of my wrap-up from Vegas: https://t.co/Tvbhc3kZ8r 3.2K views · 13 likes · 1 reposts · 0 replies Open on X →

Against accounts of the same size

5 posts from the last 90 days, next to the 10K–100K follower range. shown widely, but few of those viewers react.

Median views7 085this account959median for 10K–100K
Reach, %10.58%this account3.75%median for 10K–100K
Engagement, %0.35%this account1.52%median for 10K–100K
MetricThis accountMedian for 10K–100KRatio
Median views per post7 0859597.39×
Reach (views ÷ followers)10.58%3.75%2.82×
Engagement rate0.35%1.52%0.23×

Others in this range →   Compare with another account →   How these benchmarks are built →

Growth & engagement

How the posts we collected actually performed: views and reaction rate post by post, what the audience did with them, and where the follower count goes.

Views per post

3.2K12 Sep
9.9K
14.4K
7.1K
2.6K

Last 5 collected posts, oldest on the left. The scale is logarithmic: one post can outrun the rest a hundred times over.

Engagement rate per post

0.44%12 Sep
0.37%
0.35%
0.32%
0.35%

Reactions — likes, reposts, replies and quotes — divided by views. Median for 10K–100K accounts is 1.52%.

What the audience does

Likes83.5%116 in total
Reposts6.5%9 in total
Replies5.0%7 in total
Bookmarks5.0%7 in total

Share of every reaction we collected for this account. Replies mean argument, reposts mean endorsement, bookmarks mean the post was worth keeping.

The follower curve appears once this account has two daily snapshots — we take one a day, and this one is on its first.

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