Master of Malt

@MasterOfMalt · joined 11 Oct 2009

We're serious about whisky — but we're not boring. Shop your favourite spirits with us. Award-winning online retailer and home of #WhiskySanta 🥃🎅.

51 380Followers

1 319Following

72 474Posts total

9.3KViews on collected posts

Latest posts

Master of Malt@MasterOfMalt1 Sep

@MasterOfMalt What a drink that is 😋 31 views · 0 likes · 0 reposts · 0 replies Open on X →

Master of Malt@MasterOfMalt1 Sep

@MasterOfMalt I miss triple wood myself. 35 views · 0 likes · 0 reposts · 0 replies Open on X →

Master of Malt@MasterOfMalt1 Sep

The Laphroaig 15 Year Old is back - and this time it's staying, as a permanent part of the core range 🥃 American oak, non-chill filtered, natural colour. The seaweed and the sweetness finally get a chance to properly introduce themselves. https://t.co/TiqKBcUUeF https://t.co/

1.9K views · 22 likes · 1 reposts · 2 replies Open on X →

Master of Malt@MasterOfMalt1 Sep

Introducing Octomore Series 17 🥃 The latest super heavily peated trio from Bruichladdich has landed. 17.1: Mainland barley, bourbon maturation, dry earthy smoke & vanilla. 17.2: French oak & port finish, fruit-led. 17.3: Islay-grown, 5-cask cuvée. https://t.co/EaFlfcXSZc https

1.9K views · 13 likes · 2 reposts · 0 replies Open on X →

Master of Malt@MasterOfMalt27 Aug

Our Summer Sale is almost over 🥃 Top whiskies, small-batch tequilas, and plenty of bargains in between are still up for grabs. But not for much longer. Stock up now 👇 https://t.co/XiyJVoLLd6 https://t.co/tHfvsJoVkq

0:10

1.8K views · 3 likes · 1 reposts · 0 replies Open on X →

Master of Malt@MasterOfMalt22 Aug

Bourbon Cask 🤝 New Oak🥃 Deanston matures spirit in bourbon before giving it a bold second life in new oak. Expect a vibrant Highland dram where creamy sweetness meets zesty citrus and lively spice, showing American oak at its most expressive. Shop now: https://t.co/yQH9PqEl64 h

1.8K views · 9 likes · 1 reposts · 0 replies Open on X →

Master of Malt@MasterOfMalt21 Aug

The third & final release: Brugal Colección Visionaria Edición 03. 🥃🥥 Crafted using an Aromatic Cask Toasting process with fresh Dominican coconut flesh for pure, layered rum complexity. Only 15,000 bottles. When it's gone, it's gone. Shop now: https://t.co/S4sjYgletF https://

1.8K views · 5 likes · 0 reposts · 0 replies Open on X →

Against accounts of the same size

7 posts from the last 90 days, next to the 10K–100K follower range. ordinary reach for its size, weaker reaction than most.

Median views1 807this account1 020median for 10K–100K

Reach, %3.52%this account4.00%median for 10K–100K

Engagement, %0.28%this account1.55%median for 10K–100K

Metric	This account	Median for 10K–100K	Ratio
Median views per post	1 807	1 020	1.77×
Reach (views ÷ followers)	3.52%	4.00%	0.88×
Engagement rate	0.28%	1.55%	0.18×

Others in this range → Compare with another account → How these benchmarks are built →

Growth & engagement

How the posts we collected actually performed: views and reaction rate post by post, what the audience did with them, and where the follower count goes.

Views per post

1.8K21 Aug

1.8K22 Aug

1.8K27 Aug

1.9K1 Sep

1.9K

Last 7 collected posts, oldest on the left. The scale is logarithmic: one post can outrun the rest a hundred times over.

Engagement rate per post

0.28%21 Aug

0.55%22 Aug

0.22%27 Aug

0.79%1 Sep

1.32%

0.00%

Reactions — likes, reposts, replies and quotes — divided by views. Median for 10K–100K accounts is 1.55%.

What the audience does

Likes85.2%52 in total

Reposts8.2%5 in total

Replies3.3%2 in total

Bookmarks3.3%2 in total

Share of every reaction we collected for this account. Replies mean argument, reposts mean endorsement, bookmarks mean the post was worth keeping.

Followers by day

8 Sep

Daily snapshots since 08 Sep 2026; the dashed line is the starting count.

Latest posts

Against accounts of the same size

Growth & engagement

Views per post

Engagement rate per post

What the audience does

Followers by day

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