Matthew Belloni

@MattBelloni · Los Angeles, CA · joined 27 Jan 2008

Founding partner @pucknews, host @ringer The Town, @kcrw; Ex-editor @THR, entertainment lawyer. Get my email: https://t.co/dz6BFxPrRp

66 548Followers

1 586Following

5 093Posts total

119KViews on collected posts

Against accounts of the same size

11 posts from the last 90 days, next to the 10K–100K follower range. below its peers on both reach and engagement.

Median views1 990this account3 259median for 10K–100K

Reach, %2.99%this account10.24%median for 10K–100K

Engagement, %0.87%this account1.40%median for 10K–100K

Metric	This account	Median for 10K–100K	Ratio
Median views per post	1 990	3 259	0.61×
Reach (views ÷ followers)	2.99%	10.24%	0.29×
Engagement rate	0.87%	1.40%	0.62×

Others in this range → Compare with another account → How these benchmarks are built →

Growth & engagement

How the posts we collected actually performed: views and reaction rate post by post, what the audience did with them, and where the follower count goes.

Views per post

8.3K28 Aug

6.7K1 Sep

65.7K

934

796

5.6K2 Sep

27.4K3 Sep

412

801

511

Last 11 collected posts, oldest on the left. The scale is logarithmic: one post can outrun the rest a hundred times over.

Engagement rate per post

0.47%28 Aug

0.43%1 Sep

2.46%

1.01%

2.14%

1.51%

0.45%2 Sep

2.08%3 Sep

0.24%

0.87%

0.59%

Reactions — likes, reposts, replies and quotes — divided by views. Median for 10K–100K accounts is 1.40%.

What the audience does

Likes85.7%2 076 in total

Reposts7.4%179 in total

Replies2.0%48 in total

Quotes1.5%37 in total

Bookmarks3.3%81 in total

Share of every reaction we collected for this account. Replies mean argument, reposts mean endorsement, bookmarks mean the post was worth keeping.

The follower curve appears once this account has two daily snapshots — we take one a day, and this one is on its first.

Latest posts

@MattBelloni I was shocked there is going to be a Practical Magic 2. I guess that it became a cult hit. People do want to see it. 511 views · 2 likes · 0 reposts · 1 replies 03 Sep 2026 @MattBelloni Neither of those numbers should be remotely surprising considering the properties 801 views · 6 likes · 0 reposts · 1 replies 03 Sep 2026 @MattBelloni 'may continue in perpetuity' 412 views · 1 likes · 0 reposts · 0 replies 03 Sep 2026 Practical Magic 2 (9/11) and Resident Evil (9/18) are both tracking for $40M domestic debuts, per NRG, suggesting the summer box office momentum may continue into the fall. 27.4K views · 514 likes · 33 reposts · 13 replies 03 Sep 2026 New pod: Lots to be hammered out, but a real US production incentive now seems plausible, if not likely. Just don’t call it a “Hollywood” subsidy. With FilmUSA founders Tony Armer and Katie Armor. Listen! Watch! https://t.co/ZXlNsInam0 5.6K views · 15 likes · 4 reposts · 4 replies 02 Sep 2026 @MattBelloni Told ya for years, Matty. You and @Lucas_Shaw didn't listen. 796 views · 12 likes · 0 reposts · 0 replies 01 Sep 2026 @MattBelloni Everyone say thank you Spider-Man and Chris Nolan 934 views · 20 likes · 0 reposts · 0 replies 01 Sep 2026 @MattBelloni @GiancarloSopo let’s roll!!!!! https://t.co/Q7JXIq8DgU 2K views · 20 likes · 0 reposts · 0 replies 01 Sep 2026 Summer box office (domestic) finished 9.4% ahead of the pre-pandemic average, per FranchiseRe, and 26.6% ahead of last year. Year-to-date gross is now down just 7.2% from pre-pandemic levels. A pretty remarkable comeback. 65.7K views · 1.4K likes · 137 reposts · 25 replies 01 Sep 2026 New pod: Fall is here! Let’s talk about the Netflix slump, World Cup 2030, WB Trouble 2.0, and yes, the WarnerMount saga. With @Lucas_Shaw. Listen! Watch! https://t.co/8LzgQEth00 6.7K views · 28 likes · 1 reposts · 0 replies 01 Sep 2026 New pod: What the @AcquiredFM podcast guys learned from months and months of researching the Walt Disney Co. With Ben Gilbert and David Rosenthal and Walt’s cryogenically frozen head! Listen! Watch! https://t.co/pucmkZ3dfY 8.3K views · 31 likes · 4 reposts · 4 replies 28 Aug 2026