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Matt Brown ✓

@MattBrownEP · Chicago · joined 27 May 2009

Founder and publisher of @extrapointsmb, a newsletter on off-the-field stuff in college sports. Also on the other website.

53 586Followers
2 991Following
50 219Posts total
362.4KViews on collected posts

Latest posts

blogged about this more today, (along with some updates about the Unisun TV deal) at Extra Points https://t.co/5K5gycHVhF 331 views · 1 likes · 0 reposts · 0 replies Open on X →
Good morning Kevin. I understand professionalism standards prevent you from saying what you really think, so please, allow me. @PolymarketBlitz this is dehumanizing, dishonest, and straight up fucking garbage. Organizations that launder your reputation should reconsider. 2.1K views · 17 likes · 6 reposts · 0 replies Open on X →
@MattBrownEP Solidarity with my electrician kin. 2.4K views · 36 likes · 0 reposts · 0 replies Open on X →
@MattBrownEP local IBEWs do sponsorships all across college and minor league sports. Shouldn’t be that big of a surprise 2.7K views · 36 likes · 0 reposts · 1 replies Open on X →
"America’s most intense sports fandom is not concentrated in its largest media hubs, but in college towns and legacy markets built around teams the entire community can rally behind." Also: not a single market west of Texas on this list. Few huge cities https://t.co/stWOE2X1YT h 117.1K views · 399 likes · 74 reposts · 30 replies Open on X →
@MattBrownEP That’s because the Union makes us strong💪🏽 3.4K views · 126 likes · 0 reposts · 0 replies Open on X →
This is a jersey patch sponsor category that I wasn't expecting.... UTEP FB will be sponsored by a *union* https://t.co/5GqsztPdZJ 143.9K views · 2K likes · 121 reposts · 31 replies Open on X →
This website sucks and I should stop using it. 90.5K views · 107 likes · 1 reposts · 2 replies Open on X →

Against accounts of the same size

7 posts from the last 90 days, next to the 10K–100K follower range. shown to more people than peers of the same size.

Median views2 697this account924median for 10K–100K
Reach, %5.03%this account3.62%median for 10K–100K
Engagement, %1.37%this account1.52%median for 10K–100K
MetricThis accountMedian for 10K–100KRatio
Median views per post2 6979242.92×
Reach (views ÷ followers)5.03%3.62%1.39×
Engagement rate1.37%1.52%0.90×

Others in this range →   Compare with another account →   How these benchmarks are built →

Growth & engagement

How the posts we collected actually performed: views and reaction rate post by post, what the audience did with them, and where the follower count goes.

Views per post

90.5K9 Jan
143.9K2 Sep
3.4K
117.1K
2.7K
2.4K
2.1K3 Sep
331

Last 8 collected posts, oldest on the left. The scale is logarithmic: one post can outrun the rest a hundred times over.

Engagement rate per post

0.12%9 Jan
1.53%2 Sep
3.67%
0.46%
1.37%
1.51%
1.08%3 Sep
0.30%

Reactions — likes, reposts, replies and quotes — divided by views. Median for 10K–100K accounts is 1.52%.

What the audience does

Likes82.1%2 701 in total
Reposts6.1%202 in total
Replies1.9%64 in total
Quotes3.5%115 in total
Bookmarks6.4%209 in total

Share of every reaction we collected for this account. Replies mean argument, reposts mean endorsement, bookmarks mean the post was worth keeping.

The follower curve appears once this account has two daily snapshots — we take one a day, and this one is on its first.

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