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Matt Brown

@MattBrownEP · Chicago · joined 27 May 2009

Founder and publisher of @extrapointsmb, a newsletter on off-the-field stuff in college sports. Also on the other website.

53 539Followers
2 989Following
50 208Posts total
653.2KViews on collected posts

Against accounts of the same size

5 posts from the last 90 days, next to the 10K–100K follower range. shown widely, but few of those viewers react.

Median views117 094this account2 896median for 10K–100K
Reach, %218.71%this account9.51%median for 10K–100K
Engagement, %0.46%this account1.56%median for 10K–100K
MetricThis accountMedian for 10K–100KRatio
Median views per post117 0942 89640.4×
Reach (views ÷ followers)2.2× audience9.51%23.0×
Engagement rate0.46%1.56%0.30×

Others in this range →   Compare with another account →   How these benchmarks are built →

Growth & engagement

How the posts we collected actually performed: views and reaction rate post by post, what the audience did with them, and where the follower count goes.

Views per post

90.5K9 Jan
136K2 Sep
117.1K
307.2K
2.1K3 Sep
331

Last 6 collected posts, oldest on the left. The scale is logarithmic: one post can outrun the rest a hundred times over.

Engagement rate per post

0.12%9 Jan
1.57%2 Sep
0.46%
0.44%
1.08%3 Sep
0.30%

Reactions — likes, reposts, replies and quotes — divided by views. Median for 10K–100K accounts is 1.56%.

What the audience does

Likes84.4%3 679 in total
Reposts6.2%270 in total
Replies1.8%78 in total
Quotes3.0%129 in total
Bookmarks4.7%205 in total

Share of every reaction we collected for this account. Replies mean argument, reposts mean endorsement, bookmarks mean the post was worth keeping.

The follower curve appears once this account has two daily snapshots — we take one a day, and this one is on its first.

Latest posts

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