Matt Bradley ✓

@MattMcBradley · Tel Aviv · joined 06 Dec 2009

Foreign correspondent for @NBCNews and @NBCNewsNow based in Tel Aviv. Formerly @WSJ in Egypt and Iraq. Retweets not endorsements, etc. Instagram: @MattMcBradley

46 629Followers

6 449Following

27 441Posts total

57.5KViews on collected posts

Against accounts of the same size

7 posts from the last 90 days, next to the 10K–100K follower range. shown widely, but few of those viewers react.

Median views9 578this account2 896median for 10K–100K

Reach, %20.54%this account9.51%median for 10K–100K

Engagement, %0.83%this account1.56%median for 10K–100K

Metric	This account	Median for 10K–100K	Ratio
Median views per post	9 578	2 896	3.31×
Reach (views ÷ followers)	20.54%	9.51%	2.16×
Engagement rate	0.83%	1.56%	0.53×

Others in this range → Compare with another account → How these benchmarks are built →

Growth & engagement

How the posts we collected actually performed: views and reaction rate post by post, what the audience did with them, and where the follower count goes.

Views per post

10.6K31 Aug

14.1K

9.6K

1.8K

9.5K

2.2K1 Sep

Last 7 collected posts, oldest on the left. The scale is logarithmic: one post can outrun the rest a hundred times over.

Engagement rate per post

0.40%31 Aug

1.34%

0.37%

0.92%

0.83%

0.28%

1.83%1 Sep

Reactions — likes, reposts, replies and quotes — divided by views. Median for 10K–100K accounts is 1.56%.

What the audience does

Likes84.0%373 in total

Reposts8.1%36 in total

Replies5.4%24 in total

Quotes0.9%4 in total

Bookmarks1.6%7 in total

Share of every reaction we collected for this account. Replies mean argument, reposts mean endorsement, bookmarks mean the post was worth keeping.

The follower curve appears once this account has two daily snapshots — we take one a day, and this one is on its first.

Latest posts

New Maps Show How #Israel Has Thwarted Hopes for a Palestinian State Another great story by @ddk_nyc: https://t.co/YRlAs4oW3c 2.2K views · 27 likes · 10 reposts · 3 replies 01 Sep 2026 And thank you 🙏🏼 9.5K views · 22 likes · 1 reposts · 3 replies 31 Aug 2026 @kthalps said we didn’t cover it at the top (before showing video tagged with NBC logo!) and then later said we did cover it but not for Meet the Press. 1.8K views · 11 likes · 2 reposts · 2 replies 31 Aug 2026 @MattMcBradley We did say that NBC covered it. Sounds like what we got wrong was saying that "Meet the Press", which didn't cover it, is NBC's most-watched news show. I regret the error, and am glad you are safe. 9.6K views · 85 likes · 1 reposts · 1 replies 31 Aug 2026 If NBC was trying to bury this report, why did they play it for millions on Nightly and Today, which have huge audiences? And more to the point, why would they have sent me to the West Bank to cover settler violence in the first place if ... they didn't want to cover settler 9.6K views · 26 likes · 7 reposts · 2 replies 31 Aug 2026 @MattMcBradley @kthalps Yes, and we played a clip of your report. Our point, as I said at the top, was that NBC’s “Meet the Press” ignored it whereas CBS’ “Face the Nation” didn’t, which we found noteworthy. 14.1K views · 175 likes · 11 reposts · 2 replies 31 Aug 2026 You two are really living up to your name, @aaronjmate and @kthalps. 😂 NBC did cover this, of course, and on our most watched shows (which is not Meet the Press): It was on NBC Nightly News and the Today show. You can look that up for yourselves but I'll try to be *useful* 10.6K views · 27 likes · 4 reposts · 11 replies 31 Aug 2026