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Matt Wolking

@MattWolking · TN · joined 04 Aug 2008

GOP operative @AxiomStrategies. Political campaigns, media, fact checks, national security.

97 221Followers
8 736Following
30 693Posts total
34.1KViews on collected posts

Against accounts of the same size

7 posts from the last 90 days, next to the 10K–100K follower range. below its peers on both reach and engagement.

Median views1 832this account1 384median for 10K–100K
Reach, %1.88%this account4.31%median for 10K–100K
Engagement, %0.88%this account1.92%median for 10K–100K
MetricThis accountMedian for 10K–100KRatio
Median views per post1 8321 3841.32×
Reach (views ÷ followers)1.88%4.31%0.44×
Engagement rate0.88%1.92%0.46×

Others in this range →   Compare with another account →   How these benchmarks are built →

Growth & engagement

How the posts we collected actually performed: views and reaction rate post by post, what the audience did with them, and where the follower count goes.

Views per post

23.8K18 Aug
2.3K20 Aug
2.4K26 Aug
1.3K
1.7K1 Sep
797
1.8K

Last 7 collected posts, oldest on the left. The scale is logarithmic: one post can outrun the rest a hundred times over.

Engagement rate per post

0.21%18 Aug
0.73%20 Aug
0.88%26 Aug
0.31%
0.98%1 Sep
1.25%
0.93%

Reactions — likes, reposts, replies and quotes — divided by views. Median for 10K–100K accounts is 1.92%.

What the audience does

Likes58.7%81 in total
Reposts14.5%20 in total
Replies15.9%22 in total
Quotes10.1%14 in total
Bookmarks0.7%1 in total

Share of every reaction we collected for this account. Replies mean argument, reposts mean endorsement, bookmarks mean the post was worth keeping.

The follower curve appears once this account has two daily snapshots — we take one a day, and this one is on its first.

Latest posts

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