Matt Calkins ✓

@Matt_Calkins

Columnist exploring sports, culture and beyond.

78 617Followers

641Following

4 112Posts total

211KViews on collected posts

Against accounts of the same size

2 posts from the last 90 days, next to the 10K–100K follower range. shown far beyond its own audience, and the audience reacts.

Median views105 478this account1 266median for 10K–100K

Reach, %134.17%this account3.99%median for 10K–100K

Engagement, %8.29%this account1.98%median for 10K–100K

Metric	This account	Median for 10K–100K	Ratio
Median views per post	105 478	1 266	83.3×
Reach (views ÷ followers)	134.17%	3.99%	33.6×
Engagement rate	8.29%	1.98%	4.19×

What the audience did with the posts we collected, and where the follower count goes.

Likes92.5%13 928 in total

Reposts5.7%856 in total

Replies0.8%127 in total

Quotes0.2%24 in total

Bookmarks0.8%124 in total

Share of every reaction we collected for this account. Replies mean argument, reposts mean endorsement, bookmarks mean the post was worth keeping.

The follower curve appears once this account has two daily snapshots — we take one a day, and this one is on its first.