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Matt Fortuna

@Matt_Fortuna · InsideZoneMF@gmail.com · joined 31 Aug 2011

Subscribe to The Inside Zone ✍️ Subscribe to The Independent 🎙️ Adjunct: @CMNDePaul. Past: ESPN, The Athletic, FWAA President

36 775Followers
1 687Following
15 921Posts total
24.8KViews on collected posts

Against accounts of the same size

8 posts from the last 90 days, next to the 10K–100K follower range. ordinary reach for its size, weaker reaction than most.

Median views2 676this account2 043median for 10K–100K
Reach, %7.28%this account6.16%median for 10K–100K
Engagement, %0.08%this account1.59%median for 10K–100K
MetricThis accountMedian for 10K–100KRatio
Median views per post2 6762 0431.31×
Reach (views ÷ followers)7.28%6.16%1.18×
Engagement rate0.08%1.59%0.05×

Others in this range →   Compare with another account →   How these benchmarks are built →

Growth & engagement

How the posts we collected actually performed: views and reaction rate post by post, what the audience did with them, and where the follower count goes.

Views per post

5.2K24 Aug
3K
44
2.3K4 Sep
8.2K
236
4.2K
1.6K

Last 8 collected posts, oldest on the left. The scale is logarithmic: one post can outrun the rest a hundred times over.

Engagement rate per post

0.64%24 Aug
0.07%
0.00%
0.26%4 Sep
0.08%
0.00%
0.07%
0.39%

Reactions — likes, reposts, replies and quotes — divided by views. Median for 10K–100K accounts is 1.59%.

What the audience does

Likes72.4%42 in total
Reposts10.3%6 in total
Replies10.3%6 in total
Quotes5.2%3 in total
Bookmarks1.7%1 in total

Share of every reaction we collected for this account. Replies mean argument, reposts mean endorsement, bookmarks mean the post was worth keeping.

The follower curve appears once this account has two daily snapshots — we take one a day, and this one is on its first.

Latest posts

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