Matthew O'Toole

@MatthewOToole2 · South Belfast · joined 02 Nov 2011

Now: @sdlplive MLA for South Belfast | Leader of the Opposition @niassembly Former: civil servant & journalist. Future: A social democratic new Ireland

28 931Followers

3 353Following

19 326Posts total

47.7KViews on collected posts

Against accounts of the same size

8 posts from the last 90 days, next to the 10K–100K follower range. shown far beyond its own audience, and the audience reacts.

Median views3 550this account1 045median for 10K–100K

Reach, %12.27%this account3.41%median for 10K–100K

Engagement, %2.71%this account2.02%median for 10K–100K

Metric	This account	Median for 10K–100K	Ratio
Median views per post	3 550	1 045	3.40×
Reach (views ÷ followers)	12.27%	3.41%	3.60×
Engagement rate	2.71%	2.02%	1.35×

Others in this range → Compare with another account → How these benchmarks are built →

Growth & engagement

How the posts we collected actually performed: views and reaction rate post by post, what the audience did with them, and where the follower count goes.

Views per post

10.4K27 Aug

6.4K1 Sep

2.8K2 Sep

4.3K

22.6K3 Sep

597

400

267

Last 8 collected posts, oldest on the left. The scale is logarithmic: one post can outrun the rest a hundred times over.

Engagement rate per post

2.80%27 Aug

1.49%1 Sep

2.18%2 Sep

1.04%

2.75%3 Sep

2.68%

3.00%

5.62%

Reactions — likes, reposts, replies and quotes — divided by views. Median for 10K–100K accounts is 2.02%.

What the audience does

Likes78.8%920 in total

Reposts9.7%113 in total

Replies9.5%111 in total

Quotes1.0%12 in total

Bookmarks0.9%11 in total

Share of every reaction we collected for this account. Replies mean argument, reposts mean endorsement, bookmarks mean the post was worth keeping.

The follower curve appears once this account has two daily snapshots — we take one a day, and this one is on its first.

Latest posts

@MatthewOToole2 The SDLP should NOT take part in the bigot show in the cuntry... All you (SDLP) are doing in giving him (Nolan) a modicum of objectivity .. STOP same goes for you @chrisadonnelly .. You also need to stop giving air to this divisive agitator. 267 views · 13 likes · 1 reposts · 1 replies 03 Sep 2026 · Open on X →

@MatthewOToole2 Id not give the likes of Nolan any interviews, he's as big a stain as Bryson 400 views · 11 likes · 0 reposts · 1 replies 03 Sep 2026 · Open on X →

@MatthewOToole2 And one of those media outlets namely the BBC is funded with taxpayer’s money including the TV licence and are immune from any effective scrutiny and accountability 597 views · 16 likes · 0 reposts · 0 replies 03 Sep 2026 · Open on X →

Anywhere else in these islands the dominant story would be the political and public service crisis of a Government refusing to set a Budget. Sadly in NI media - including public service media - are happy to allow unelected agitators to dominate discourse for days on end. Grim. 22.6K views · 493 likes · 73 reposts · 53 replies 03 Sep 2026 · Open on X →

Politicians should manage public expectations but the bar should be higher than the end of the world being ok 4.3K views · 38 likes · 2 reposts · 5 replies 02 Sep 2026 · Open on X →

Drumcree is a distraction. The real story is the damage to public services by the Executive's refusal to agree a Budget. Public servants are being failed and the SDLP Opposition has today written to public bodies and unions asking them to spell out the harm being done. https:// 2.8K views · 42 likes · 12 reposts · 3 replies 02 Sep 2026 · Open on X →

We are in yet another Budget crisis, which is damaging public services even further. There is widespread contempt for devolved institutions. So it our political conversation is dominated by a 90s parade dispute while services rot and inflation bites it will be unforgivable. 6.4K views · 77 likes · 9 reposts · 7 replies 01 Sep 2026 · Open on X →

A useful meeting with the new PM where we highlighted the depth of the crisis facing devolution, the need for a Budget and reform of broken Stormont asap. We also underlined that the Good Friday Agreement is clear: the people of Ireland, North and South, will decide our future. 10.4K views · 230 likes · 16 reposts · 41 replies 27 Aug 2026 · Open on X →