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Matthew Hoh

@MatthewPHoh · Wake Forest, NC · joined 05 Aug 2021

Senior Fellow, Eisenhower Media Network

21 602Followers
3 209Following
11 563Posts total
17.5KViews on collected posts

Latest posts

I repost most of the interviews I do, but I am asking people to watch and share this one. I am grateful to @DanielLDavis1 for including me in his conversation with the father of a young man who was lost to suicide following his return from the Iran War. https://t.co/wM2ZLIQyhn 1.3K views · 50 likes · 23 reposts · 6 replies Open on X →
Happy birthday @raymcgovern! 2.6K views · 33 likes · 2 reposts · 1 replies Open on X →
Of all the people I have met in media over 17 years @DylanRatigan might be my favorite. 1.7K views · 36 likes · 3 reposts · 3 replies Open on X →
https://t.co/TsguJW1LJF
GIF
1.1K views · 18 likes · 5 reposts · 5 replies Open on X →
Pentagon Drafting New Nuclear Strategy To Expand Options for Tactical Nuclear Weapons Use Strategy is being overseen by Elbridge Colby, Pentagon's policy chief, who has long called for the US to prepare to fight a "limited nuclear war" #nuclearwar #nukes https://t.co/iK5yTtJJh6 7.6K views · 72 likes · 45 reposts · 14 replies Open on X →
“What I left out was that, in their fever dreams, Big Tech supplants and reinforces this smaller but purer American military. AI, robots and drones, and ever more precise weapons - lethality! - more than make up for the absence of women, LGBTQ+ and non-white soldiers. To these ht
3.2K views · 35 likes · 10 reposts · 3 replies Open on X →

Against accounts of the same size

6 posts from the last 90 days, next to the 10K–100K follower range. shown far beyond its own audience, and the audience reacts.

Median views2 166this account924median for 10K–100K
Reach, %10.02%this account3.62%median for 10K–100K
Engagement, %2.08%this account1.52%median for 10K–100K
MetricThis accountMedian for 10K–100KRatio
Median views per post2 1669242.34×
Reach (views ÷ followers)10.02%3.62%2.77×
Engagement rate2.08%1.52%1.37×

Others in this range →   Compare with another account →   How these benchmarks are built →

Growth & engagement

How the posts we collected actually performed: views and reaction rate post by post, what the audience did with them, and where the follower count goes.

Views per post

3.2K2 Jul
7.6K10 Aug
1.1K
1.7K21 Aug
2.6K25 Aug
1.3K8 Sep

Last 6 collected posts, oldest on the left. The scale is logarithmic: one post can outrun the rest a hundred times over.

Engagement rate per post

1.52%2 Jul
1.72%10 Aug
2.58%
2.44%21 Aug
1.38%25 Aug
6.02%8 Sep

Reactions — likes, reposts, replies and quotes — divided by views. Median for 10K–100K accounts is 1.52%.

What the audience does

Likes65.4%244 in total
Reposts23.6%88 in total
Replies8.6%32 in total
Bookmarks2.4%9 in total

Share of every reaction we collected for this account. Replies mean argument, reposts mean endorsement, bookmarks mean the post was worth keeping.

The follower curve appears once this account has two daily snapshots — we take one a day, and this one is on its first.

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