Matti Haapoja

@MattiHaapoja · joined 25 Aug 2011

Filmmaker with a YouTube channel.

121 706Followers

645Following

6 255Posts total

101.4KViews on collected posts

Latest posts

Matti Haapoja@MattiHaapoja19 Sep

Incredible work 😊 made me feel like a kid again watching this. 8.7K views · 38 likes · 1 reposts · 4 replies Open on X →

Matti Haapoja@MattiHaapoja8 Sep

Resolve just made Claude/ChatGPt your personal editing assistant. https://t.co/abfxklVXrF

0:58

19.2K views · 341 likes · 19 reposts · 12 replies Open on X →

Matti Haapoja@MattiHaapoja8 Sep

Casually announce that AI can now edit with you 😳 I reallllly want to see if it can edit a roll talking head, get rid of silences/mistakes and then bring up duplicate takes to track 2 so I can decide which one I like better. 66.5K views · 470 likes · 13 reposts · 18 replies Open on X →

Matti Haapoja@MattiHaapoja6 Sep

Everytime a new AI model comes out the marketing promises the world and more but then you go to use it and it’s not even close to that good. Is Astra the same? What are the downsides so far? I assume slow and expensive and the end product is probably mediocre? 7K views · 13 likes · 0 reposts · 18 replies Open on X →

Matti Haapoja@MattiHaapoja15 Dec 2020

4 years, 448 videos, 3 days 5 hours and 57 minutes of finished video and 2 kids = 1,000,000 subscribers 🥳 Thank you to everyone who made this possible 🙏🏻 https://t.co/JhU8LJB7Xb

0:35

0 views · 6K likes · 582 reposts · 649 replies Open on X →

Against accounts of the same size

4 posts from the last 90 days, next to the 100K–1M follower range. shown widely, but few of those viewers react.

Median views13 954this account5 983median for 100K–1M

Reach, %11.47%this account1.49%median for 100K–1M

Engagement, %0.62%this account0.93%median for 100K–1M

Metric	This account	Median for 100K–1M	Ratio
Median views per post	13 954	5 983	2.33×
Reach (views ÷ followers)	11.47%	1.49%	7.69×
Engagement rate	0.62%	0.93%	0.67×

Others in this range → Compare with another account → How these benchmarks are built →

Growth & engagement

How the posts we collected actually performed: views and reaction rate post by post, what the audience did with them, and where the follower count goes.

Views per post

7K6 Sep

66.5K8 Sep

19.2K

8.7K19 Sep

Last 4 collected posts, oldest on the left. The scale is logarithmic: one post can outrun the rest a hundred times over.

Engagement rate per post

0.44%6 Sep

0.76%8 Sep

1.94%

0.49%19 Sep

Reactions — likes, reposts, replies and quotes — divided by views. Median for 100K–1M accounts is 0.93%.

What the audience does

Likes58.8%862 in total

Reposts2.3%33 in total

Replies3.5%52 in total

Quotes0.2%3 in total

Bookmarks35.2%516 in total

Share of every reaction we collected for this account. Replies mean argument, reposts mean endorsement, bookmarks mean the post was worth keeping.

The follower curve appears once this account has two daily snapshots — we take one a day, and this one is on its first.