Max Mullen ✓

@Max · San Francisco · joined 01 Jul 2007

Co-founder @Instacart🥕🛒, startup investor

267 640Followers

2 350Following

2 890Posts total

2.7MViews on collected posts

Latest posts

Max Mullen ✓@Max10 Sep

‘@crosbylegal for X’ is the new ‘Uber for X’ 22.4K views · 40 likes · 2 reposts · 3 replies Open on X →

Max Mullen ✓@Max10 Sep

So excited for this OG Instacart team to build the next great commerce marketplace! Congrats @camillevanhorne! 977 views · 5 likes · 0 reposts · 0 replies Open on X →

Max Mullen ✓@Max10 Sep

Beyond excited to share that @highstock_x has raised a $30M Series A led by @a16z with participation from @GreylockVC, @AbstractVC, @Daybreak_Fund, and angels. We are doubling down on our mission of creating value for brands with unproductive inventory. With this raise, we are h

1:30

4.7K views · 6 likes · 0 reposts · 3 replies Open on X →

Max Mullen ✓@Max10 Aug

Every day we get closer and closer to the ChatGPT moment for robotics... 9.7K views · 40 likes · 1 reposts · 5 replies Open on X →

Max Mullen ✓@Max10 Aug

Today we are introducing Dyna-2, a world-action model pre-trained on one million hours of human video. At this scale, for the first time, we discovered several new scaling laws: • world-action models exhibit scaling law on human data across four orders of magnitude, from 1000 ht

1:42

1.8M views · 3.2K likes · 740 reposts · 194 replies Open on X →

Max Mullen ✓@Max7 Jul

Willow is a daily driver for me, and crushes the competition 🎤 9.8K views · 24 likes · 5 reposts · 9 replies Open on X →

Max Mullen ✓@Max7 Jul

Introducing Willow Frontier Mini and Willow Frontier Pro. Frontier Mini gives everyone free, unlimited dictation. Frontier Pro is our most accurate model yet, built for power users and teams who want the fastest and best dictation experience. https://t.co/p5ImXqoNIf

1:43

486.3K views · 941 likes · 62 reposts · 177 replies Open on X →

Max Mullen ✓@Max17 Jun

Finally a benchmark for long horizon learning… 5.8K views · 8 likes · 0 reposts · 1 replies Open on X →

Max Mullen ✓@Max17 Jun

Introducing Horizon from @0rinlabs: the first long-horizon learning benchmark made from real agent logs - SOTA is 21% on the hardest section - 7-35M tokens of real agent history per task - Models are hardly getting better on the hardest tasks - Humans can score 100% (1/7) https

24.8K views · 101 likes · 20 reposts · 14 replies Open on X →

Max Mullen ✓@Max12 May

These guys are the reason we could scale ops through some of the craziest growth periods I've ever seen. I couldn’t be more excited to back @champ_hq. Check them out if you want to automate the most complex processes in your business 6.9K views · 29 likes · 3 reposts · 5 replies Open on X →

Max Mullen ✓@Max12 May

🚀 After a year of quiet building, I’m excited to officially announce @champ_hq out of stealth. We're also announcing our $8.5M Seed round led by @Redpoint with participation from @defyvc , @Max , @svangel, and a great group of angels. Watch the quick launch video below https://t

1:30

11.5K views · 52 likes · 18 reposts · 16 replies Open on X →

Max Mullen ✓@Max16 Apr

Some personal news! Recently, I stepped back from the day-to-day at @Instacart to focus on investing full-time. I sat down with my friend @jaltma on Uncapped to talk about building Instacart and my philosophy on early-stage investing — check it out here! 64.8K views · 217 likes · 22 reposts · 49 replies Open on X →

Max Mullen ✓@Max16 Apr

For this episode of Uncapped I got to sit down with my close friend @Max, cofounder of Instacart 🥕 We talked about the key moments of Instacart...how it got started, critical wins, tough losses, competitive dynamics, earned insights, going public, and Instacart's future. Max ht

35:28

236.7K views · 95 likes · 10 reposts · 11 replies Open on X →

Against accounts of the same size

5 posts from the last 90 days, next to the 100K–1M follower range. shown widely, but few of those viewers react.

Median views9 701this account5 983median for 100K–1M

Reach, %3.62%this account1.49%median for 100K–1M

Engagement, %0.25%this account0.93%median for 100K–1M

Metric	This account	Median for 100K–1M	Ratio
Median views per post	9 701	5 983	1.62×
Reach (views ÷ followers)	3.62%	1.49%	2.43×
Engagement rate	0.25%	0.93%	0.27×

Others in this range → Compare with another account → How these benchmarks are built →

Growth & engagement

How the posts we collected actually performed: views and reaction rate post by post, what the audience did with them, and where the follower count goes.

Views per post

236.7K16 Apr

64.8K

11.5K12 May

6.9K

24.8K17 Jun

5.8K

486.3K7 Jul

9.8K

1.8M10 Aug

9.7K

4.7K10 Sep

977

22.4K

Last 13 collected posts, oldest on the left. The scale is logarithmic: one post can outrun the rest a hundred times over.

Engagement rate per post

0.05%16 Apr

0.44%

0.75%12 May

0.54%

0.54%17 Jun

0.16%

0.24%7 Jul

0.39%

0.25%10 Aug

0.47%

0.19%10 Sep

0.51%

0.20%

Reactions — likes, reposts, replies and quotes — divided by views. Median for 100K–1M accounts is 0.93%.

What the audience does

Likes53.5%4 731 in total

Reposts10.0%883 in total

Replies5.5%487 in total

Quotes3.5%314 in total

Bookmarks27.5%2 436 in total

Share of every reaction we collected for this account. Replies mean argument, reposts mean endorsement, bookmarks mean the post was worth keeping.

The follower curve appears once this account has two daily snapshots — we take one a day, and this one is on its first.

Latest posts

Against accounts of the same size

Growth & engagement

Views per post

Engagement rate per post

What the audience does

Similar accounts