MiddlesbroughCouncil

@MbroCouncil · Middlesbrough · joined 15 Dec 2010

Welcome to the latest news from Middlesbrough Council. For queries visit https://t.co/uHgm0QDdX5 Main switchboard: 01642 245432.

18 726Followers

945Following

18 351Posts total

5.3KViews on collected posts

Latest posts

MiddlesbroughCouncil@MbroCouncil5 Sep

💜 Middlesbrough's landmarks will be lit purple this evening for Craniosynostosis Awareness Month. Craniosynostosis is a rare condition where two or more plates of the skull prematurely fuse to each other, usually before birth. View the support 👇 https://t.co/a1t9OVcvNK https:// 459 views · 2 likes · 0 reposts · 0 replies Open on X →

MiddlesbroughCouncil@MbroCouncil4 Sep

September is Childhood Cancer Awareness Month and we'll be lighting up our town centre buildings yellow this evening to show our support to families affected by this illness 💛 Find out more 👇 https://t.co/UQ9P912822 https://t.co/xusBcgDt4k 349 views · 0 likes · 0 reposts · 0 replies Open on X →

MiddlesbroughCouncil@MbroCouncil3 Sep

This evening, Middlesbrough's town centre landmarks will be lit red for #MerchantNavyDay. 95% of the UK's trade is transported by sea, highlighting the vital role of the maritime sector and those who keep it moving. Learn more and pledge your support 👇 https://t.co/YzH1dsZDus h 1.3K views · 5 likes · 2 reposts · 0 replies Open on X →

MiddlesbroughCouncil@MbroCouncil24 Aug

Middlesbrough's landmarks will be lit in yellow and blue this evening for Ukraine Independence Day. The first Ukraine Independence Day took place in 1991 and symbolises the country's freedom and resistance. https://t.co/5PDfeTzWgg 629 views · 1 likes · 0 reposts · 1 replies Open on X →

MiddlesbroughCouncil@MbroCouncil10 Jul

If you have a question about the new bin collections, click here 👇 https://t.co/yXaCGeKBM2 If you need to report a missed bin collection, click here 👇 https://t.co/9C2ltavrGe Thank you for your patience while our teams work to help everyone. 🧵(2/2) 247 views · 0 likes · 0 reposts · 0 replies Open on X →

MiddlesbroughCouncil@MbroCouncil10 Jul

***Customer phone lines update*** We are currently experiencing a high volume of calls, so your call may go into a queue before it’s answered. You can complete most tasks online, by visiting our website 👇 https://t.co/8w6VjmgGG9 🧵(1/2) 2.3K views · 0 likes · 0 reposts · 1 replies Open on X →

Against accounts of the same size

4 posts from the last 90 days, next to the 10K–100K follower range. ordinary reach for its size, weaker reaction than most.

Median views544this account924median for 10K–100K

Reach, %2.91%this account3.62%median for 10K–100K

Engagement, %0.38%this account1.52%median for 10K–100K

Metric	This account	Median for 10K–100K	Ratio
Median views per post	544	924	0.59×
Reach (views ÷ followers)	2.91%	3.62%	0.80×
Engagement rate	0.38%	1.52%	0.25×

Others in this range → Compare with another account → How these benchmarks are built →

Growth & engagement

How the posts we collected actually performed: views and reaction rate post by post, what the audience did with them, and where the follower count goes.

Views per post

2.3K10 Jul

247

62924 Aug

1.3K3 Sep

3494 Sep

4595 Sep

Last 6 collected posts, oldest on the left. The scale is logarithmic: one post can outrun the rest a hundred times over.

Engagement rate per post

0.04%10 Jul

0.00%

0.32%24 Aug

0.52%3 Sep

0.00%4 Sep

0.44%5 Sep

Reactions — likes, reposts, replies and quotes — divided by views. Median for 10K–100K accounts is 1.52%.

What the audience does

Likes66.7%8 in total

Reposts16.7%2 in total

Replies16.7%2 in total

Share of every reaction we collected for this account. Replies mean argument, reposts mean endorsement, bookmarks mean the post was worth keeping.

The follower curve appears once this account has two daily snapshots — we take one a day, and this one is on its first.