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McDonald's

@McDonalds · joined 02 Sep 2009

is it me or is it spicy in here

4 539 009Followers
12 753Following
930 340Posts total
72.1MViews on collected posts

Against accounts of the same size

10 posts from the last 90 days, next to the 1M–10M follower range. shown widely, but few of those viewers react.

Median views158 708this account66 615median for 1M–10M
Reach, %3.50%this account2.69%median for 1M–10M
Engagement, %0.90%this account1.41%median for 1M–10M
MetricThis accountMedian for 1M–10MRatio
Median views per post158 70866 6152.38×
Reach (views ÷ followers)3.50%2.69%1.30×
Engagement rate0.90%1.41%0.64×

Others in this range →   Compare with another account →   How these benchmarks are built →

Growth & engagement

How the posts we collected actually performed: views and reaction rate post by post, what the audience did with them, and where the follower count goes.

Views per post

169.1K20 Aug
62.4M28 Aug
160.4K
238.3K29 Aug
8.8M31 Aug
157K
121.9K
9.3K
69.6K2 Sep
4.3K3 Sep

Last 10 collected posts, oldest on the left. The scale is logarithmic: one post can outrun the rest a hundred times over.

Engagement rate per post

0.72%20 Aug
0.08%28 Aug
1.33%
0.77%29 Aug
1.02%31 Aug
1.54%
1.41%
3.05%
0.65%2 Sep
0.47%3 Sep

Reactions — likes, reposts, replies and quotes — divided by views. Median for 1M–10M accounts is 1.41%.

What the audience does

Likes77.2%130 899 in total
Reposts8.5%14 363 in total
Replies1.6%2 791 in total
Quotes2.0%3 345 in total
Bookmarks10.7%18 177 in total

Share of every reaction we collected for this account. Replies mean argument, reposts mean endorsement, bookmarks mean the post was worth keeping.

The follower curve appears once this account has two daily snapshots — we take one a day, and this one is on its first.

Latest posts

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