Merrill Lynch ✓

@MerrillLynch · joined 23 Aug 2011

Merrill Lynch provides timely stats and strategies to help you pursue your financial goals. Follow us to get started. Disclosures: https://t.co/yEFlVugjHu

520 767Followers

368Following

4 962Posts total

20KViews on collected posts

Latest posts

Merrill Lynch ✓@MerrillLynch7 Sep

Happy Labor Day! Wishing you a well-earned day to celebrate your hard work and enjoy time to recharge. https://t.co/GNp6Ighd8Q

3.6K views · 2 likes · 2 reposts · 0 replies Open on X →

Merrill Lynch ✓@MerrillLynch20 Aug

The one writing rule she breaks? Her favorite character? First job? Best-selling author Elin Hilderbrand has all the answers. https://t.co/kK5j7tiu9E Elin Hilderbrand is a client of Merrill and was compensated for her participation. Her experience may not reflect that of other h

0:49

3.7K views · 1 likes · 40 reposts · 0 replies Open on X →

Merrill Lynch ✓@MerrillLynch19 Aug

Recent semiconductor equity volatility has some investors questioning the Artificial Intelligence boom. In this Market Brief, the CIO looks at why the drop may be more speed bump than slowdown and where potential long-term opportunities could emerge. https://t.co/Qjg4i77t9C https

3.6K views · 4 likes · 3 reposts · 0 replies Open on X →

Merrill Lynch ✓@MerrillLynch17 Aug

Market noise can make the opportunity set feel smaller than it is. The CIO’s August Viewpoint looks at what may have been missed. Investing involves risk. https://t.co/fOGLG5wfoA https://t.co/xmY7hVW1lZ

1:29

5.1K views · 5 likes · 4 reposts · 0 replies Open on X →

Merrill Lynch ✓@MerrillLynch13 Aug

You might be surprised at the two words best-selling author Elin Hilderbrand uses to describe herself. Elin Hilderbrand is a client of Merrill and was compensated for her participation. Her experience may not reflect that of other clients and does not guarantee future success. h

0:39

4K views · 1 likes · 19 reposts · 0 replies Open on X →

Against accounts of the same size

5 posts from the last 90 days, next to the 100K–1M follower range. below its peers on both reach and engagement.

Median views3 723this account5 983median for 100K–1M

Reach, %0.71%this account1.49%median for 100K–1M

Engagement, %0.22%this account0.93%median for 100K–1M

Metric	This account	Median for 100K–1M	Ratio
Median views per post	3 723	5 983	0.62×
Reach (views ÷ followers)	0.71%	1.49%	0.48×
Engagement rate	0.22%	0.93%	0.24×

Others in this range → Compare with another account → How these benchmarks are built →

Growth & engagement

How the posts we collected actually performed: views and reaction rate post by post, what the audience did with them, and where the follower count goes.

Views per post

4K13 Aug

5.1K17 Aug

3.6K19 Aug

3.7K20 Aug

3.6K7 Sep

Last 5 collected posts, oldest on the left. The scale is logarithmic: one post can outrun the rest a hundred times over.

Engagement rate per post

0.50%13 Aug

0.18%17 Aug

0.22%19 Aug

1.10%20 Aug

0.11%7 Sep

Reactions — likes, reposts, replies and quotes — divided by views. Median for 100K–1M accounts is 0.93%.

What the audience does

Likes15.5%13 in total

Reposts81.0%68 in total

Quotes1.2%1 in total

Bookmarks2.4%2 in total

Share of every reaction we collected for this account. Replies mean argument, reposts mean endorsement, bookmarks mean the post was worth keeping.

The follower curve appears once this account has two daily snapshots — we take one a day, and this one is on its first.