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Merryn Somerset Webb

@MerrynSW

UK Wealth, Editor at large, Bloomberg. Ex Ed in C @Moneyweek. Ex Columnist/Contrib Editor @FT Opinions personal. NED: THRG and Schroder https://t.co/ojIBNzZwBO #SharePower

66 057Followers
2 398Following
39 287Posts total
39.3KViews on collected posts

Against accounts of the same size

4 posts from the last 90 days, next to the 10K–100K follower range. reaches fewer people than peers of the same size.

Median views370this account1 540median for 10K–100K
Reach, %0.56%this account4.74%median for 10K–100K
Engagement, %1.53%this account1.87%median for 10K–100K
MetricThis accountMedian for 10K–100KRatio
Median views per post3701 5400.24×
Reach (views ÷ followers)0.56%4.74%0.12×
Engagement rate1.53%1.87%0.82×

Others in this range →   Compare with another account →   How these benchmarks are built →

Growth & engagement

How the posts we collected actually performed: views and reaction rate post by post, what the audience did with them, and where the follower count goes.

Views per post

38.3K2 Sep
386
203
355

Last 4 collected posts, oldest on the left. The scale is logarithmic: one post can outrun the rest a hundred times over.

Engagement rate per post

1.58%2 Sep
2.33%
1.48%
0.85%

Reactions — likes, reposts, replies and quotes — divided by views. Median for 10K–100K accounts is 1.87%.

What the audience does

Likes85.4%539 in total
Reposts9.5%60 in total
Replies3.0%19 in total
Quotes0.2%1 in total
Bookmarks1.9%12 in total

Share of every reaction we collected for this account. Replies mean argument, reposts mean endorsement, bookmarks mean the post was worth keeping.

The follower curve appears once this account has two daily snapshots — we take one a day, and this one is on its first.

Latest posts

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