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Michael Duncan

@MichaelDuncan · Washington, DC · joined 31 May 2009

Digital at @Cavalry. Progrum variety at @RuthlessPodcast. Everyone was mad at me but I don’t care.

41 402Followers
1 247Following
23 931Posts total
99.3KViews on collected posts

Against accounts of the same size

4 posts from the last 90 days, next to the 10K–100K follower range. shown widely, but few of those viewers react.

Median views4 060this account1 195median for 10K–100K
Reach, %9.81%this account3.80%median for 10K–100K
Engagement, %0.95%this account2.00%median for 10K–100K
MetricThis accountMedian for 10K–100KRatio
Median views per post4 0601 1953.40×
Reach (views ÷ followers)9.81%3.80%2.58×
Engagement rate0.95%2.00%0.47×

Others in this range →   Compare with another account →   How these benchmarks are built →

Growth & engagement

How the posts we collected actually performed: views and reaction rate post by post, what the audience did with them, and where the follower count goes.

Views per post

83K22 Nov
5.3K1 Sep
3.5K
4.6K2 Sep
2.9K4 Sep

Last 5 collected posts, oldest on the left. The scale is logarithmic: one post can outrun the rest a hundred times over.

Engagement rate per post

0.23%22 Nov
0.44%1 Sep
1.03%
1.82%2 Sep
0.87%4 Sep

Reactions — likes, reposts, replies and quotes — divided by views. Median for 10K–100K accounts is 2.00%.

What the audience does

Likes82.9%311 in total
Reposts4.3%16 in total
Replies8.8%33 in total
Quotes0.5%2 in total
Bookmarks3.5%13 in total

Share of every reaction we collected for this account. Replies mean argument, reposts mean endorsement, bookmarks mean the post was worth keeping.

The follower curve appears once this account has two daily snapshots — we take one a day, and this one is on its first.

Latest posts

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