Michelle Obama ✓

@MichelleObama · Washington, DC · joined 10 Nov 2011

Girl from the South Side and former First Lady. Wife, mother, dog lover. Always hugger-in-chief. #TheLook

20 682 986Followers

17Following

2 639Posts total

3MViews on collected posts

Against accounts of the same size

11 posts from the last 90 days, next to the 10M+ follower range. reaches fewer people than peers, but engages them much harder.

Median views21 182this account74 604median for 10M+

Reach, %0.10%this account0.39%median for 10M+

Engagement, %2.92%this account1.71%median for 10M+

Metric	This account	Median for 10M+	Ratio
Median views per post	21 182	74 604	0.28×
Reach (views ÷ followers)	0.10%	0.39%	0.26×
Engagement rate	2.92%	1.71%	1.70×

Others in this range → Compare with another account → How these benchmarks are built →

Growth & engagement

How the posts we collected actually performed: views and reaction rate post by post, what the audience did with them, and where the follower count goes.

Views per post

211.2K1 Jul

221.2K4 Jul

781

329

1.1K

199.6K7 Jul

2.2M4 Aug

10.9K

21.2K

6.2K

175.7K20 Aug

Last 11 collected posts, oldest on the left. The scale is logarithmic: one post can outrun the rest a hundred times over.

Engagement rate per post

2.90%1 Jul

2.84%4 Jul

2.82%

4.86%

2.46%

2.92%7 Jul

8.31%4 Aug

4.98%

6.31%

7.76%

1.52%20 Aug

Reactions — likes, reposts, replies and quotes — divided by views. Median for 10M+ accounts is 1.71%.

What the audience does

Likes85.3%174 710 in total

Reposts9.2%18 928 in total

Replies3.9%7 962 in total

Quotes0.5%1 045 in total

Bookmarks1.1%2 223 in total

Share of every reaction we collected for this account. Replies mean argument, reposts mean endorsement, bookmarks mean the post was worth keeping.

The follower curve appears once this account has two daily snapshots — we take one a day, and this one is on its first.

Latest posts

Art is a powerful tool for telling stories, sharing ideas, and inspiring change. Barack and I are so proud that the Obama Presidential Center features extraordinary pieces by some of the most visionary artists of our time. We can't wait for you to visit! https://t.co/itGp8T3392 175.7K views · 2K likes · 450 reposts · 202 replies 20 Aug 2026 @MichelleObama @BarackObama https://t.co/Z5eZoDb02K 6.2K views · 449 likes · 21 reposts · 13 replies 04 Aug 2026 @MichelleObama @BarackObama BEST President of my lifetime! Wishing Barack Obama truly enjoys his newest cycle. https://t.co/FT9Y4P93P6 21.2K views · 1.2K likes · 93 reposts · 64 replies 04 Aug 2026 @MichelleObama @ohyeslawd @BarackObama Happy birthday to the greatest American president of them all. https://t.co/myQqqp0Bq0 10.9K views · 495 likes · 35 reposts · 13 replies 04 Aug 2026 Happy birthday, @BarackObama! 65 never looked better. Every day, you make me a better person, and I’m thankful for all the ways you show up for our family and our country. Love you. ❤️ https://t.co/DpqVKJiqyz 2.2M views · 155.5K likes · 16K reposts · 6.8K replies 04 Aug 2026 Barack and I have known Mark Bradford for a long time, and have always been amazed by his work. His beautiful new piece at the Obama Presidential Center, City of the Big Shoulders, is three stories tall and weaves together Chicago’s history – our hope, our power, and our https: 199.6K views · 4.6K likes · 861 reposts · 341 replies 07 Jul 2026 @MichelleObama @KekePalmer You looked amazing and inspired so many people tonight. Congratulations on your book and all your success! 📚 1.1K views · 19 likes · 1 reposts · 7 replies 04 Jul 2026 @MichelleObama @KekePalmer https://t.co/seGzLXU1Pu 329 views · 13 likes · 1 reposts · 2 replies 04 Jul 2026 @MichelleObama @KekePalmer We love you Queen 781 views · 13 likes · 0 reposts · 8 replies 04 Jul 2026 Essence Fest, you all certainly showed up tonight! I had such a great time chatting with @KekePalmer about my book #TheLook, this next chapter in my life, our journeys as Black women, and so much more. Thanks so much for all the love! And for those who couldn’t make it to New 221.2K views · 5.3K likes · 707 reposts · 241 replies 04 Jul 2026 It was so meaningful to sit down with Quinta Brunson, my brother @CraigMalRob, and an amazing group of girls from the @GirlsAlliance in Chicago. Take a look at our time together: https://t.co/MjjqQVjWCL 211.2K views · 5.1K likes · 746 reposts · 238 replies 01 Jul 2026