Michelob ULTRA ✓

@MichelobULTRA · St Louis, MO · joined 21 May 2013

145 815Followers

136Following

37 718Posts total

144.6KViews on collected posts

Against accounts of the same size

12 posts from the last 90 days, next to the 100K–1M follower range. right around the median for its follower range.

Median views1 928this account4 224median for 100K–1M

Reach, %1.32%this account1.77%median for 100K–1M

Engagement, %1.18%this account1.48%median for 100K–1M

Metric	This account	Median for 100K–1M	Ratio
Median views per post	1 928	4 224	0.46×
Reach (views ÷ followers)	1.32%	1.77%	0.75×
Engagement rate	1.18%	1.48%	0.79×

Others in this range → Compare with another account → How these benchmarks are built →

Growth & engagement

How the posts we collected actually performed: views and reaction rate post by post, what the audience did with them, and where the follower count goes.

Views per post

93.6K31 Aug

31.2K

316

5.8K

351

631 Sep

5.1K2 Sep

4.7K4 Sep

3.5K

Last 12 collected posts, oldest on the left. The scale is logarithmic: one post can outrun the rest a hundred times over.

Engagement rate per post

0.20%31 Aug

20.45%

2.22%

1.27%

0.00%

0.85%

0.00%

1.59%1 Sep

1.09%2 Sep

1.28%4 Sep

1.46%

Reactions — likes, reposts, replies and quotes — divided by views. Median for 100K–1M accounts is 1.48%.

What the audience does

Likes89.1%6 158 in total

Reposts8.0%553 in total

Replies1.3%88 in total

Quotes0.3%19 in total

Bookmarks1.3%92 in total

Share of every reaction we collected for this account. Replies mean argument, reposts mean endorsement, bookmarks mean the post was worth keeping.

The follower curve appears once this account has two daily snapshots — we take one a day, and this one is on its first.

Latest posts

Tag a friend. If they don't respond, they're bringing the ULTRAs this weekend. https://t.co/YJXm43EJ05 3.5K views · 35 likes · 4 reposts · 12 replies 04 Sep 2026 How many ULTRAs do you have in your fridge right now? 4.7K views · 30 likes · 1 reposts · 27 replies 04 Sep 2026 How many miles would you run for a cold ULTRA? 5.1K views · 35 likes · 1 reposts · 19 replies 02 Sep 2026 @MichelobULTRA We will miss the goat 63 views · 1 likes · 0 reposts · 0 replies 01 Sep 2026 @MichelobULTRA I understand this assignment! 6 views · 0 likes · 0 reposts · 0 replies 31 Aug 2026 @MichelobULTRA https://t.co/x7eRnSFdQK 351 views · 2 likes · 1 reposts · 0 replies 31 Aug 2026 @MichelobULTRA I love you Michelob 17 views · 0 likes · 0 reposts · 0 replies 31 Aug 2026 @MichelobULTRA Oh hey, that's me!!! 🍺🥰 20 views · 0 likes · 0 reposts · 0 replies 31 Aug 2026 You know who deserves a Michelob ULTRA? Read the first word again 5.8K views · 54 likes · 5 reposts · 13 replies 31 Aug 2026 @MichelobULTRA Cheers! 🍻 https://t.co/7AsWiCkqVj 316 views · 7 likes · 0 reposts · 0 replies 31 Aug 2026 Cheers to the greatest tab of all time Leo Messi https://t.co/yHjpfd2v5Z 31.2K views · 5.9K likes · 498 reposts · 10 replies 31 Aug 2026 "When a star is about to disappear, it shines in its maximum splendor before going out". Thank you Leo Messi. The Greatest Of All Time🐐 https://t.co/Ax2LWC0qur 93.6K views · 124 likes · 43 reposts · 7 replies 31 Aug 2026