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Michelob ULTRA ✓

@MichelobULTRA · St Louis, MO · joined 21 May 2013

Superior Is Worth Playing For​ Content & sharing 21+. Enjoy Responsibly.© 2026 Anheuser-Busch, Michelob ULTRA® Light Beer, St Louis, MO​ https://t.co/sMGGlagZDC

145 815Followers
136Following
37 753Posts total
87.9KViews on collected posts

Latest posts

Where's your favorite place to enjoy an ULTRA after a run? 2.5K views · 13 likes · 0 reposts · 7 replies Open on X →
Friday ULTRA anyone? 4.8K views · 64 likes · 4 reposts · 16 replies Open on X →
Forty-nine trophies. One of one. Lionel Messi takes home another trophy and the @CampeonesCup stays in Miami 🏆 https://t.co/JYa78idlZa
4.5K views · 49 likes · 12 reposts · 1 replies Open on X →
Leo Messi kicks off the @CampeonesCup with a golazo! https://t.co/EIdKLq2Xxy
4K views · 37 likes · 6 reposts · 1 replies Open on X →
The magician Leo Messi is back to put on a show https://t.co/WnyiLTYap2
3.8K views · 31 likes · 4 reposts · 2 replies Open on X →
Liga MX and MLS champions take the field tomorrow, only one leaves on top. https://t.co/SnW8g5LTBQ
2.2K views · 12 likes · 0 reposts · 2 replies Open on X →
Second city, swift feet. Who's setting a PR at Bank of America @ChiMarathon in 4 weeks? https://t.co/CVdunl1MfB
3.6K views · 12 likes · 0 reposts · 1 replies Open on X →
If you're reading this, you should be holding an ULTRA. 5.4K views · 47 likes · 2 reposts · 7 replies Open on X →
What's better: post-run ULTRA or 19th hole ULTRA? 5K views · 14 likes · 0 reposts · 7 replies Open on X →
Tag a friend. ​ If they don't respond, they're bringing the ULTRAs this weekend. https://t.co/YJXm43EJ05
4.2K views · 41 likes · 7 reposts · 13 replies Open on X →
How many ULTRAs do you have in your fridge right now? 4.8K views · 31 likes · 1 reposts · 27 replies Open on X →
How many miles would you run for a cold ULTRA? 5.1K views · 35 likes · 1 reposts · 19 replies Open on X →
@MichelobULTRA We will miss the goat 63 views · 1 likes · 0 reposts · 0 replies Open on X →
@MichelobULTRA I understand this assignment! 6 views · 0 likes · 0 reposts · 0 replies Open on X →
@MichelobULTRA https://t.co/x7eRnSFdQK 351 views · 2 likes · 1 reposts · 0 replies Open on X →
@MichelobULTRA I love you Michelob 17 views · 0 likes · 0 reposts · 0 replies Open on X →
@MichelobULTRA Oh hey, that's me!!! 🍺🥰 20 views · 0 likes · 0 reposts · 0 replies Open on X →
You know who deserves a Michelob ULTRA? Read the first word again 5.8K views · 54 likes · 5 reposts · 13 replies Open on X →
@MichelobULTRA Cheers! 🍻 https://t.co/7AsWiCkqVj 316 views · 7 likes · 0 reposts · 0 replies Open on X →
Cheers to the greatest tab of all time Leo Messi https://t.co/yHjpfd2v5Z 31.3K views · 5.9K likes · 498 reposts · 10 replies Open on X →

Against accounts of the same size

20 posts from the last 90 days, next to the 100K–1M follower range. shown to more people than peers of the same size.

Median views3 918this account5 983median for 100K–1M
Reach, %2.69%this account1.49%median for 100K–1M
Engagement, %1.07%this account0.93%median for 100K–1M
MetricThis accountMedian for 100K–1MRatio
Median views per post3 9185 9830.65×
Reach (views ÷ followers)2.69%1.49%1.80×
Engagement rate1.07%0.93%1.15×

Others in this range →   Compare with another account →   How these benchmarks are built →

Growth & engagement

How the posts we collected actually performed: views and reaction rate post by post, what the audience did with them, and where the follower count goes.

Views per post

631 Aug
631 Sep
5.1K2 Sep
4.8K4 Sep
4.2K
5K9 Sep
5.4K10 Sep
3.6K13 Sep
2.2K15 Sep
3.8K17 Sep
4K
4.5K
4.8K18 Sep
2.5K20 Sep

Last 14 collected posts, oldest on the left. The scale is logarithmic: one post can outrun the rest a hundred times over.

Engagement rate per post

0.00%31 Aug
1.59%1 Sep
1.08%2 Sep
1.26%4 Sep
1.44%
0.42%9 Sep
1.07%10 Sep
0.36%13 Sep
0.64%15 Sep
1.00%17 Sep
1.09%
1.40%
1.79%18 Sep
0.79%20 Sep

Reactions — likes, reposts, replies and quotes — divided by views. Median for 100K–1M accounts is 0.93%.

What the audience does

Likes89.1%6 323 in total
Reposts7.6%541 in total
Replies1.8%126 in total
Quotes0.2%14 in total
Bookmarks1.3%94 in total

Share of every reaction we collected for this account. Replies mean argument, reposts mean endorsement, bookmarks mean the post was worth keeping.

The follower curve appears once this account has two daily snapshots — we take one a day, and this one is on its first.

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