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Adam Apicella

@MrAdamAp · Hilliard, OH · joined 13 Aug 2011

Founder @Esportseng; Founding Employee @MLG; VP, @Activision @Blizzard_Ent; ‘22 Production Exec of the Year ‘21 Esports HOF Inductee

61 046Followers
1 464Following
12 459Posts total
97KViews on collected posts

Against accounts of the same size

8 posts from the last 90 days, next to the 10K–100K follower range. shown to more people than peers of the same size.

Median views14 466this account2 578median for 10K–100K
Reach, %23.70%this account7.77%median for 10K–100K
Engagement, %1.42%this account1.47%median for 10K–100K
MetricThis accountMedian for 10K–100KRatio
Median views per post14 4662 5785.61×
Reach (views ÷ followers)23.70%7.77%3.05×
Engagement rate1.42%1.47%0.96×

Others in this range →   Compare with another account →   How these benchmarks are built →

Growth & engagement

How the posts we collected actually performed: views and reaction rate post by post, what the audience did with them, and where the follower count goes.

Views per post

17.1K26 Jun
17.3K1 Jul
22.1K15 Jul
370
1.6K16 Jul
5.4K
21.3K20 Jul
11.8K14 Aug

Last 8 collected posts, oldest on the left. The scale is logarithmic: one post can outrun the rest a hundred times over.

Engagement rate per post

1.29%26 Jun
2.56%1 Jul
1.54%15 Jul
0.27%
0.19%16 Jul
0.85%
2.41%20 Jul
2.41%14 Aug

Reactions — likes, reposts, replies and quotes — divided by views. Median for 10K–100K accounts is 1.47%.

What the audience does

Likes94.2%1 762 in total
Reposts1.0%19 in total
Replies3.7%69 in total
Quotes0.2%3 in total
Bookmarks1.0%18 in total

Share of every reaction we collected for this account. Replies mean argument, reposts mean endorsement, bookmarks mean the post was worth keeping.

The follower curve appears once this account has two daily snapshots — we take one a day, and this one is on its first.

Latest posts

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