Zainab Usman

@MssZeeUsman · Washington D.C. · joined 11 Jan 2011

Doing, thinking & writing economic policy - energy, natural resources, trade, industrialization & dev. cooperation at Columbia Uni. https://t.co/BVXEWXW7Mb

82 566Followers

3 290Following

8 958Posts total

172.4KViews on collected posts

Against accounts of the same size

8 posts from the last 90 days, next to the 10K–100K follower range. below its peers on both reach and engagement.

Median views2 545this account3 259median for 10K–100K

Reach, %3.08%this account10.24%median for 10K–100K

Engagement, %0.74%this account1.40%median for 10K–100K

Metric	This account	Median for 10K–100K	Ratio
Median views per post	2 545	3 259	0.78×
Reach (views ÷ followers)	3.08%	10.24%	0.30×
Engagement rate	0.74%	1.40%	0.53×

Others in this range → Compare with another account → How these benchmarks are built →

Growth & engagement

How the posts we collected actually performed: views and reaction rate post by post, what the audience did with them, and where the follower count goes.

Views per post

111.5K16 Feb

689

17518 Feb

3213 Aug

4.1K22 Jun

39.1K16 Aug

66317 Aug

822

510

2.3K19 Aug

9.6K

2.8K

Last 12 collected posts, oldest on the left. The scale is logarithmic: one post can outrun the rest a hundred times over.

Engagement rate per post

0.41%16 Feb

0.44%

1.14%18 Feb

6.25%13 Aug

0.56%22 Jun

0.60%16 Aug

11.76%17 Aug

11.56%

9.61%

0.86%19 Aug

0.38%

0.62%

Reactions — likes, reposts, replies and quotes — divided by views. Median for 10K–100K accounts is 1.40%.

What the audience does

Likes67.7%785 in total

Reposts12.2%141 in total

Replies6.6%76 in total

Quotes1.8%21 in total

Bookmarks11.7%136 in total

Share of every reaction we collected for this account. Replies mean argument, reposts mean endorsement, bookmarks mean the post was worth keeping.

The follower curve appears once this account has two daily snapshots — we take one a day, and this one is on its first.

Latest posts

Re-upping this. Because. 2.8K views · 13 likes · 2 reposts · 2 replies 19 Aug 2026 From the Jason Arday affair to the recent ad hominem towards Daron Acemoglu, it is no surprise that people have very low trust in the media. US (25%), UK (30%) At this rate, mainstream print media could go the way of broadcast media which most people have disengaged from. 9.6K views · 27 likes · 3 reposts · 5 replies 19 Aug 2026 Had a great time on the @CSIS Trade Guys podcast. They host one of the best trade policy podcasts. We discussed my paper on the recent U.S. critical minerals trade deals as well as the future of the African Growth and Opportunity Act (AGOA). https://t.co/YlS4v2VBlI 2.3K views · 14 likes · 6 reposts · 0 replies 19 Aug 2026 @MssZeeUsman he set the police and lawyers on journalists and academic colleagues. he deserved every ounce of scrutiny he got. 510 views · 49 likes · 0 reposts · 0 replies 17 Aug 2026 @MssZeeUsman Nick Sandmann received wall to wall coverage, dozens to hundreds of articles, and millions of social media references for awkwardly standing still while an activist drummed in his face. His family was harassed, he was threatened, people openly stated that he shouldn' 822 views · 89 likes · 6 reposts · 0 replies 17 Aug 2026 @MssZeeUsman Thank you for this very persuasive argument for why the university system needs to be stripped of all public funding ASAP. 663 views · 77 likes · 1 reposts · 0 replies 17 Aug 2026 In no universe is it okay to publish 180+ negative news articles on one person in 9 days. Jason Arday embellished his profile, which I find abhorrent, but it is not criminal conduct Most of us wouldn’t psychologically survive such an onslaught This should never happen to anyone 39.1K views · 151 likes · 30 reposts · 41 replies 16 Aug 2026 This whole business of one group of countries lecturing another group of countries (i.e. rest of the world) about their governance, institutions and "democratic backsliding" needs to end. 4.1K views · 13 likes · 7 reposts · 2 replies 22 Jun 2026 @MssZeeUsman @TEDTalks https://t.co/x0dDUODmb9 32 views · 2 likes · 0 reposts · 0 replies 13 Aug 2024 @MssZeeUsman @TEDTalks Excellent. Please keep it up. The world is benefiting from your thoughts and actions and we’re proud and happy. 175 views · 2 likes · 0 reposts · 0 replies 18 Feb 2024 @MssZeeUsman Congrats. I'm tempted to "oppose" your position on the likelihood of poor technology diffusion for climate tech technologies in "poorer" countries. But, great speech. 689 views · 2 likes · 0 reposts · 1 replies 16 Feb 2024 My TEDTalk is out this week! I talk about how great power competition could hinder the world's ability to fight climate change and induce a destructive scramble for resources, and I outline steps to take to avert that dystopian future. https://t.co/16bgV4wMl6 via @TEDTalks 111.5K views · 346 likes · 86 reposts · 25 replies 16 Feb 2024