Simon Mullock

@MullockSMedia · The demimonde · joined 06 Nov 2012

Football writer. Beautiful wife, two wonderful kids, grandad to Teddy and Edie - and Bertie and Buddy the dogs 🌹🦏

27 981Followers

1 148Following

15 052Posts total

482.6KViews on collected posts

Latest posts

Simon Mullock@MullockSMedia27 Aug

And a great read it is too 👍 3.3K views · 2 likes · 0 reposts · 1 replies Open on X →

Simon Mullock@MullockSMedia26 Aug

Tony Coton’s autobiography covers his spell at @SunderlandAFC in the 90’, he’s got some strong opinions on ex-Chairman Bob Murray! Sadly it came out before being at SAFC under Madrox, which I’m sure there are some interesting tales about Sticker from Merlin’s @premierleague 97 3.7K views · 0 likes · 0 reposts · 0 replies Open on X →

Simon Mullock@MullockSMedia23 Aug

So Man United are spending £70million on Carlos Baleba. Just the £2billion on signings since 2013 339.1K views · 254 likes · 36 reposts · 117 replies Open on X →

Simon Mullock@MullockSMedia20 Aug

City should buy Marcus Rashford for £35million. If it doesn’t work out they can sell him to Spurs for £70m in January 111.7K views · 2.2K likes · 69 reposts · 9 replies Open on X →

Simon Mullock@MullockSMedia20 Aug

This is right up there 👆 14.7K views · 24 likes · 2 reposts · 3 replies Open on X →

Simon Mullock@MullockSMedia16 Aug

City need to tell Barcelona that they’ve revisited their £70million valuation of Rodri and that they can sign him for free next year 10K views · 70 likes · 6 reposts · 6 replies Open on X →

Against accounts of the same size

6 posts from the last 90 days, next to the 10K–100K follower range. shown widely, but few of those viewers react.

Median views12 378this account924median for 10K–100K

Reach, %44.24%this account3.62%median for 10K–100K

Engagement, %0.16%this account1.52%median for 10K–100K

Metric	This account	Median for 10K–100K	Ratio
Median views per post	12 378	924	13.4×
Reach (views ÷ followers)	44.24%	3.62%	12.2×
Engagement rate	0.16%	1.52%	0.11×

Others in this range → Compare with another account → How these benchmarks are built →

Growth & engagement

How the posts we collected actually performed: views and reaction rate post by post, what the audience did with them, and where the follower count goes.

Views per post

10K16 Aug

14.7K20 Aug

111.7K

339.1K23 Aug

3.7K26 Aug

3.3K27 Aug

Last 6 collected posts, oldest on the left. The scale is logarithmic: one post can outrun the rest a hundred times over.

Engagement rate per post

0.83%16 Aug

0.20%20 Aug

2.02%

0.13%23 Aug

0.03%26 Aug

0.09%27 Aug

Reactions — likes, reposts, replies and quotes — divided by views. Median for 10K–100K accounts is 1.52%.

What the audience does

Likes89.4%2 529 in total

Reposts4.0%113 in total

Replies4.8%136 in total

Quotes1.2%34 in total

Bookmarks0.6%17 in total

Share of every reaction we collected for this account. Replies mean argument, reposts mean endorsement, bookmarks mean the post was worth keeping.

The follower curve appears once this account has two daily snapshots — we take one a day, and this one is on its first.