MUNDIAL

@MundialMag · joined 22 Oct 2013

Reminding you why you love football. The World Cup Issue, out now!

135 799Followers

1 891Following

69 515Posts total

6.4MViews on collected posts

Latest posts

MUNDIAL@MundialMag1 Sep

On Sunday, I watched Manchester United’s captain Bruno Fernandes score a fucking hat-trick in a Mancunian thunderstorm. It was Roy of the Rovers on gear and he gift-wrapped it with an assist for Bryan Mbeumo that you could hang in the Lowry. “You might say “Lad, it was Ipswich”, 33.3K views · 281 likes · 32 reposts · 6 replies Open on X →

MUNDIAL@MundialMag28 Aug

Reads MUNDIAL Mag once. 9.9K views · 19 likes · 1 reposts · 0 replies Open on X →

MUNDIAL@MundialMag28 Aug

A very practical guide to wearing the new Gunners kit when there's no match on https://t.co/611GEtZw4n 397.7K views · 837 likes · 91 reposts · 14 replies Open on X →

MUNDIAL@MundialMag25 Aug

@MundialMag https://t.co/EjZkX6VRdl 14.4K views · 442 likes · 1 reposts · 0 replies Open on X →

MUNDIAL@MundialMag24 Aug

The club badge made out of fondant icing, the wilful disregard for health and safety: take us back. 46.4K views · 583 likes · 5 reposts · 2 replies Open on X →

MUNDIAL@MundialMag24 Aug

Camp Nou, 1977. Look at the size of that cigar. https://t.co/hxrEYNlYfX 5.8M views · 13.6K likes · 1K reposts · 93 replies Open on X →

MUNDIAL@MundialMag23 Aug

This is what it’s all about. 68.7K views · 576 likes · 8 reposts · 0 replies Open on X →

MUNDIAL@MundialMag1 Jun

Introducing… The World Cup issue of MUNDIAL. An all-singing, all-dancing spectacular that reminds you, despite the noise and negativity, the greatest tournament on earth can still be a powerful force for good. Cover 1 of 4: https://t.co/ai2riWzONw https://t.co/5oUB0AhEtV 20.3K views · 80 likes · 7 reposts · 4 replies Open on X →

Against accounts of the same size

7 posts from the last 90 days, next to the 100K–1M follower range. shown to more people than peers of the same size.

Median views46 432this account5 983median for 100K–1M

Reach, %34.19%this account1.49%median for 100K–1M

Engagement, %0.85%this account0.93%median for 100K–1M

Metric	This account	Median for 100K–1M	Ratio
Median views per post	46 432	5 983	7.76×
Reach (views ÷ followers)	34.19%	1.49%	22.9×
Engagement rate	0.85%	0.93%	0.91×

Others in this range → Compare with another account → How these benchmarks are built →

Growth & engagement

How the posts we collected actually performed: views and reaction rate post by post, what the audience did with them, and where the follower count goes.

Views per post

20.3K1 Jun

68.7K23 Aug

5.8M24 Aug

46.4K

14.4K25 Aug

397.7K28 Aug

9.9K

33.3K1 Sep

Last 8 collected posts, oldest on the left. The scale is logarithmic: one post can outrun the rest a hundred times over.

Engagement rate per post

0.45%1 Jun

0.85%23 Aug

0.26%24 Aug

1.27%

3.07%25 Aug

0.25%28 Aug

0.20%

0.97%1 Sep

Reactions — likes, reposts, replies and quotes — divided by views. Median for 100K–1M accounts is 0.93%.

What the audience does

Likes77.1%16 408 in total

Reposts5.6%1 183 in total

Replies0.6%119 in total

Quotes2.6%559 in total

Bookmarks14.2%3 012 in total

Share of every reaction we collected for this account. Replies mean argument, reposts mean endorsement, bookmarks mean the post was worth keeping.

The follower curve appears once this account has two daily snapshots — we take one a day, and this one is on its first.