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NBA on NBC and Peacock

@NBAonNBC · joined 16 Feb 2009

Yes, we have Roundball Rock stuck in our head too.

167 633Followers
277Following
137 634Posts total
102KViews on collected posts

Against accounts of the same size

5 posts from the last 90 days, next to the 100K–1M follower range. below its peers on both reach and engagement.

Median views6 897this account19 302median for 100K–1M
Reach, %4.11%this account6.12%median for 100K–1M
Engagement, %0.28%this account1.16%median for 100K–1M
MetricThis accountMedian for 100K–1MRatio
Median views per post6 89719 3020.36×
Reach (views ÷ followers)4.11%6.12%0.67×
Engagement rate0.28%1.16%0.24×

Others in this range →   Compare with another account →   How these benchmarks are built →

Growth & engagement

How the posts we collected actually performed: views and reaction rate post by post, what the audience did with them, and where the follower count goes.

Views per post

80.1K11 Aug
6.9K1 Sep
7.6K2 Sep
6.2K
1.2K3 Sep

Last 5 collected posts, oldest on the left. The scale is logarithmic: one post can outrun the rest a hundred times over.

Engagement rate per post

0.22%11 Aug
0.64%1 Sep
0.45%2 Sep
0.27%
0.00%3 Sep

Reactions — likes, reposts, replies and quotes — divided by views. Median for 100K–1M accounts is 1.16%.

What the audience does

Likes73.2%210 in total
Reposts16.7%48 in total
Replies2.8%8 in total
Quotes1.7%5 in total
Bookmarks5.6%16 in total

Share of every reaction we collected for this account. Replies mean argument, reposts mean endorsement, bookmarks mean the post was worth keeping.

The follower curve appears once this account has two daily snapshots — we take one a day, and this one is on its first.

Latest posts

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