NBC Latino ✓

@NBCLatino · joined 22 Sep 2011

Elevating the conversation around Latinos in the United States | Part of @NBCNews | Direct any❓'s to @SandraLilley @SuzGamboa @Nicolemarie_A

76 085Followers

3 024Following

67 223Posts total

4.6KViews on collected posts

Against accounts of the same size

6 posts from the last 90 days, next to the 10K–100K follower range. below its peers on both reach and engagement.

Median views534this account2 747median for 10K–100K

Reach, %0.70%this account8.35%median for 10K–100K

Engagement, %0.49%this account1.45%median for 10K–100K

Metric	This account	Median for 10K–100K	Ratio
Median views per post	534	2 747	0.19×
Reach (views ÷ followers)	0.70%	8.35%	0.08×
Engagement rate	0.49%	1.45%	0.34×

Others in this range → Compare with another account → How these benchmarks are built →

Growth & engagement

How the posts we collected actually performed: views and reaction rate post by post, what the audience did with them, and where the follower count goes.

Views per post

2K25 Jul

106

1.4K24 Aug

53231 Aug

5373 Sep

Last 6 collected posts, oldest on the left. The scale is logarithmic: one post can outrun the rest a hundred times over.

Engagement rate per post

0.60%25 Jul

0.94%

1.25%24 Aug

0.00%

0.00%31 Aug

0.37%3 Sep

Reactions — likes, reposts, replies and quotes — divided by views. Median for 10K–100K accounts is 1.45%.

What the audience does

Likes68.6%24 in total

Reposts14.3%5 in total

Replies5.7%2 in total

Quotes2.9%1 in total

Bookmarks8.6%3 in total

Share of every reaction we collected for this account. Replies mean argument, reposts mean endorsement, bookmarks mean the post was worth keeping.

The follower curve appears once this account has two daily snapshots — we take one a day, and this one is on its first.

Latest posts

The Department of the Interior sent a letter to the Smithsonian last week laying out the administrations’ criticisms. https://t.co/AeIyiZZ10G 537 views · 2 likes · 0 reposts · 0 replies 03 Sep 2026 A population once dominated by immigrants is increasingly U.S.-born, and the acculturation has resulted in Latino health problems more closely resembling those of mainstream America. https://t.co/n9qsypvnUE 532 views · 0 likes · 0 reposts · 0 replies 31 Aug 2026 @NBCLatino Mr. Aviles has been in the US for 20 yrs? Then he has not done things the right way. The right way was to show respect for the US and our laws by coming here legally. Mr. Aviles could be a example of an perfect immigrant but the simple fact is that our country cannot 24 views · 0 likes · 0 reposts · 0 replies 24 Aug 2026 Joshua Aviles said he has been “fighting for a country that has given me everything,” when he learned his father was detained. https://t.co/zq86gP9CYW 1.4K views · 12 likes · 4 reposts · 1 replies 24 Aug 2026 @NBCLatino Sure https://t.co/zMU1YDtndR 106 views · 1 likes · 0 reposts · 0 replies 25 Jul 2026 Lorenzo Salgado Araujo, a 51-year-old father of three, was killed by ICE during a traffic stop in Texas in early July. A family attorney said a substance alleged to be drugs was salt to combat the heat. https://t.co/ErgjEnNGG9 2K views · 9 likes · 1 reposts · 1 replies 25 Jul 2026 A biracial family in Wisconsin. A Black Dominican woman in Massachusetts. A half Mexican, half Chinese man in California. @NBCLatino spoke to Americans across the U.S. about what it means to be Latino – a definition more fluid and varied than ever before. https://t.co/Lb8Hy45gTx 0 views · 130 likes · 57 reposts · 102 replies 15 Sep 2022