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Smithsonian’s NMAAHC

@NMAAHC · Washington, DC, USA · joined 01 May 2009

Journey through the lens of the African American experience. #APeoplesJourney, #ANationsStory Legal: https://t.co/3sIRJi7PRE • @NMAAHCdirector

249 730Followers
722Following
25 580Posts total
162.3KViews on collected posts

Latest posts

Smithsonian’s NMAAHC@NMAAHC
Our museum turns 10 on September 24! As we celebrate a decade of preserving and sharing African American history and culture, we want to hear what our museum has meant to you. Post a video, a photo from your visit or a written reflection, and tag @NMAAHC or #NMAAHC10. https://t
0:17
6.7K views · 348 likes · 89 reposts · 8 replies Open on X →
Smithsonian’s NMAAHC@NMAAHC
@NMAAHC 💐💐💐💐 https://t.co/6MRrZzbG2k
2.1K views · 213 likes · 11 reposts · 0 replies Open on X →
Smithsonian’s NMAAHC@NMAAHC
@NMAAHC @HeyImReallyDrew Just a reminder that they bombed a church. A sanctuary. These same folks call themselves Christians 2.2K views · 226 likes · 15 reposts · 3 replies Open on X →
Smithsonian’s NMAAHC@NMAAHC
@NMAAHC During my lifetime. Not so long ago. 1.1K views · 50 likes · 0 reposts · 1 replies Open on X →
Smithsonian’s NMAAHC@NMAAHC
#OnThisDay in 1963, a bomb planted by the Ku Klux Klan ripped through 16th Street Baptist Church killing four little girls. The tragedy marked the third bombing in 11 days in Birmingham, Alabama following the federal order of Alabama school integration. #ANationsStory https://t.c
Black-and-white photograph of women comforting a crying younger woman as they descend the steps from a funeral service surrounded by other attendees, all in formal attire. At the bottom is the credit line, 'Family members comfort a younger relative following a funeral service. September 18, 1963. Courtesy of Bettman/Getty Images.'
Black-and-white photograph of two people in suits examining debris at the taped-off 16th Street Baptist Church. At the bottom is the credit line, 'Courtesy of Bettman/Getty Images.'
Broken, colorful piece of a stained-glass window. The soldering is bent and a part of the glass is broken and missing. It depicts a star-like diamond-shape in the center of circles. At the bottom is the credit line, 'Stained glass rosette shard from the 16th Street Baptist Church. Collection of the Smithsonian National Museum of African American History and Culture, Gift of the Family of Rev. Norman C. "Jim" Jimerson and Melva Brooks Jimerson.'
Black-and-white photograph of a young girl and her mother dressed up together and standing beside each other on a front lawn. At the bottom is the credit line, 'Denise McNair in front of her home with her mother Maxine McNair on Mother's Day 1963. Courtesy of Chris McNair/Getty Images.'
115K views · 6.1K likes · 2.6K reposts · 38 replies Open on X →
Smithsonian’s NMAAHC@NMAAHC
#OTD 25 years ago, the lives of nearly 3,000 individuals were taken when 4 commercial airliners were hijacked & used as terrorist weapons. Elizabeth Burnett wore this hard hat while working at Ground Zero. It honors those who helped the country rebuild. https://t.co/9Yw3gSCIfp ht
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3.8K views · 140 likes · 49 reposts · 2 replies Open on X →
Smithsonian’s NMAAHC@NMAAHC
In 1848, 77 freedom seekers boarded the schooner Pearl at The Wharf, risking everything in pursuit of freedom. This September, as we celebrate our 10th anniversary, we return to The Wharf to honor their courage and enduring legacy. Discover their stories: https://t.co/tgcEONNyTn
1:30
4.9K views · 197 likes · 67 reposts · 3 replies Open on X →
Smithsonian’s NMAAHC@NMAAHC
@NMAAHC https://t.co/BXz3w79nms
10 views · 0 likes · 0 reposts · 0 replies Open on X →
Smithsonian’s NMAAHC@NMAAHC
Join us Sept. 24-27 for "The Reunion" – a weekend of music, culture, reflection, and community, as we celebrate 10 years of preserving and sharing African American history and culture. Register: https://t.co/dAQnCmraQf #NMAAHC10 #APeoplesJourney #ANationsStory https://t.co/VM7e
A purple graphic for The Reunion: 10th Anniversary Celebration featuring the National Museum of African American History and Culture building in purple. Other events listed include 'Understanding America: A Conversation with Lonnie G. Bunch III, Sept. 25,' 'The Purple Ball: Echoes of the Pearl, Sept. 26,' and 'NMAAHC 2026: Violet Vibes, Sept. 27.' At the bottom is an image credit, 'Image: Alan Karchmer/NMAAHC.'
26.4K views · 435 likes · 120 reposts · 1 replies Open on X →

Against accounts of the same size

9 posts from the last 90 days, next to the 100K–1M follower range. ordinary reach for its size, stronger reaction than most.

Median views3 834this account5 983median for 100K–1M
Reach, %1.54%this account1.49%median for 100K–1M
Engagement, %5.43%this account0.93%median for 100K–1M
MetricThis accountMedian for 100K–1MRatio
Median views per post3 8345 9830.64×
Reach (views ÷ followers)1.54%1.49%1.03×
Engagement rate5.43%0.93%5.85×

Others in this range →   Compare with another account →   How these benchmarks are built →

Growth & engagement

How the posts we collected actually performed: views and reaction rate post by post, what the audience did with them, and where the follower count goes.

Views per post

26.4K17 Aug
104 Sep
4.9K10 Sep
3.8K11 Sep
115K15 Sep
1.1K
2.2K
2.1K
6.7K18 Sep

Last 9 collected posts, oldest on the left. The scale is logarithmic: one post can outrun the rest a hundred times over.

Engagement rate per post

2.13%17 Aug
0.00%4 Sep
5.43%10 Sep
5.01%11 Sep
7.70%15 Sep
4.80%
11.03%
10.47%
6.68%18 Sep

Reactions — likes, reposts, replies and quotes — divided by views. Median for 100K–1M accounts is 0.93%.

What the audience does

Likes68.1%7 741 in total
Reposts26.0%2 956 in total
Replies0.5%56 in total
Quotes0.9%98 in total
Bookmarks4.5%516 in total

Share of every reaction we collected for this account. Replies mean argument, reposts mean endorsement, bookmarks mean the post was worth keeping.

Followers by day

18 Sep

Daily snapshots since 18 Sep 2026; the dashed line is the starting count.

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