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Nick Miller

@NickMiller79 · Email: nmiller@theathletic.com · joined 26 Jul 2010

Senior writer: @TheAthleticFC. Clichesman, Football & Cricket. Paperback of Who Owns Football? out July 16, from @BloomsburySport. Rep'd by @sportlitagent

34 394Followers
2 041Following
64 327Posts total
101.6KViews on collected posts

Latest posts

“Back…and to the left. Back…and to the left” https://t.co/EFP1AUsmMp
5K views · 25 likes · 1 reposts · 3 replies Open on X →
Salah, Lukaku, Trossard, Fabinho and, regrettably, Mason Greenwood. The Turkish summer transfer market was on turbo mode this year: a piece about that, and (some of) the reasons behind it. Free to read https://t.co/tTGAppG0Y6 20.2K views · 25 likes · 4 reposts · 0 replies Open on X →
And that’s Russell Martin https://t.co/qsryoCq5IQ
10.6K views · 207 likes · 7 reposts · 3 replies Open on X →
Currently choosing to find this funny rather than confronting the bleak reality of a kid being pulled back & forth by forces probably out of his control 19K views · 227 likes · 4 reposts · 2 replies Open on X →
https://t.co/tIY36717Xf
1.5K views · 1 likes · 0 reposts · 0 replies Open on X →
@NickMiller79 @danielstorey85 @lauriewhitwell Spoiler alert - with a couple of honourable exceptions the answer is not the fans! 335 views · 2 likes · 0 reposts · 1 replies Open on X →
You’re still thinking about the England game, aren’t you 1.8K views · 9 likes · 0 reposts · 0 replies Open on X →
The paperback of my book ‘Who Owns Football?’ is out today. Cheaper, easier to store, much less unwieldy on public transport. @danielstorey85 says it’s a ‘must read’. @lauriewhitwell called it ‘essential’. Other people like it too. Get it here https://t.co/M4couDdVrD https:
43.3K views · 19 likes · 2 reposts · 7 replies Open on X →

Against accounts of the same size

8 posts from the last 90 days, next to the 10K–100K follower range. shown widely, but few of those viewers react.

Median views7 807this account924median for 10K–100K
Reach, %22.70%this account3.62%median for 10K–100K
Engagement, %0.54%this account1.52%median for 10K–100K
MetricThis accountMedian for 10K–100KRatio
Median views per post7 8079248.45×
Reach (views ÷ followers)22.70%3.62%6.27×
Engagement rate0.54%1.52%0.36×

Others in this range →   Compare with another account →   How these benchmarks are built →

Growth & engagement

How the posts we collected actually performed: views and reaction rate post by post, what the audience did with them, and where the follower count goes.

Views per post

43.3K16 Jul
1.8K
335
1.5K18 Jul
19K1 Sep
10.6K5 Sep
20.2K6 Sep
5K7 Sep

Last 8 collected posts, oldest on the left. The scale is logarithmic: one post can outrun the rest a hundred times over.

Engagement rate per post

0.07%16 Jul
0.50%
0.90%
0.07%18 Jul
1.23%1 Sep
2.04%5 Sep
0.15%6 Sep
0.58%7 Sep

Reactions — likes, reposts, replies and quotes — divided by views. Median for 10K–100K accounts is 1.52%.

What the audience does

Likes88.6%515 in total
Reposts3.1%18 in total
Replies2.8%16 in total
Quotes0.5%3 in total
Bookmarks5.0%29 in total

Share of every reaction we collected for this account. Replies mean argument, reposts mean endorsement, bookmarks mean the post was worth keeping.

The follower curve appears once this account has two daily snapshots — we take one a day, and this one is on its first.

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