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Nicki Jhabvala

@NickiJhabvala · joined 25 Mar 2008

Commanders reporter for @TheAthletic. Previously w/ WaPo, The Denver Post, New York Times & Sports Illustrated. njhabvala@theathletic.com

70 707Followers
7 658Following
80 213Posts total
7.3MViews on collected posts

Against accounts of the same size

6 posts from the last 90 days, next to the 10K–100K follower range. shown widely, but few of those viewers react.

Median views14 666this account2 896median for 10K–100K
Reach, %20.74%this account9.51%median for 10K–100K
Engagement, %0.78%this account1.56%median for 10K–100K
MetricThis accountMedian for 10K–100KRatio
Median views per post14 6662 8965.06×
Reach (views ÷ followers)20.74%9.51%2.18×
Engagement rate0.78%1.56%0.50×

Others in this range →   Compare with another account →   How these benchmarks are built →

Growth & engagement

How the posts we collected actually performed: views and reaction rate post by post, what the audience did with them, and where the follower count goes.

Views per post

12K1 Sep
14.2K2 Sep
15.1K
6.3K
7.2M
17.5K

Last 6 collected posts, oldest on the left. The scale is logarithmic: one post can outrun the rest a hundred times over.

Engagement rate per post

1.03%1 Sep
3.12%2 Sep
2.53%
0.28%
0.39%
0.53%

Reactions — likes, reposts, replies and quotes — divided by views. Median for 10K–100K accounts is 1.56%.

What the audience does

Likes75.2%23 349 in total
Reposts9.7%3 014 in total
Replies3.3%1 037 in total
Quotes6.7%2 087 in total
Bookmarks5.1%1 573 in total

Share of every reaction we collected for this account. Replies mean argument, reposts mean endorsement, bookmarks mean the post was worth keeping.

The follower curve appears once this account has two daily snapshots — we take one a day, and this one is on its first.

Latest posts

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