Nightly ✓

@Nightly_app · joined 21 Feb 2022

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170 090Followers

426Following

12 241Posts total

723.2KViews on collected posts

Against accounts of the same size

7 posts from the last 90 days, next to the 100K–1M follower range. reaches fewer people than peers, but engages them much harder.

Median views656this account6 139median for 100K–1M

Reach, %0.39%this account2.61%median for 100K–1M

Engagement, %2.44%this account1.39%median for 100K–1M

Metric	This account	Median for 100K–1M	Ratio
Median views per post	656	6 139	0.11×
Reach (views ÷ followers)	0.39%	2.61%	0.15×
Engagement rate	2.44%	1.39%	1.75×

Others in this range → Compare with another account → How these benchmarks are built →

Growth & engagement

How the posts we collected actually performed: views and reaction rate post by post, what the audience did with them, and where the follower count goes.

Views per post

714.4K9 Sep

730

13818 Sep

3524 Feb

2.2K31 Aug

2.1K1 Sep

2.9K2 Sep

134

213 Sep

6564 Sep

Last 11 collected posts, oldest on the left. The scale is logarithmic: one post can outrun the rest a hundred times over.

Engagement rate per post

0.03%9 Sep

0.82%

1.45%18 Sep

2.86%24 Feb

0.46%31 Aug

1.06%1 Sep

2.43%2 Sep

2.99%

9.52%3 Sep

16.67%

0.76%4 Sep

Reactions — likes, reposts, replies and quotes — divided by views. Median for 100K–1M accounts is 1.39%.

What the audience does

Likes69.6%261 in total

Reposts11.2%42 in total

Replies12.3%46 in total

Quotes2.9%11 in total

Bookmarks4.0%15 in total

Share of every reaction we collected for this account. Replies mean argument, reposts mean endorsement, bookmarks mean the post was worth keeping.

The follower curve appears once this account has two daily snapshots — we take one a day, and this one is on its first.

Latest posts