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NYLON ✓

@NylonMag · New York, USA · joined 26 Mar 2008

997 930Followers
1 244Following
98 432Posts total
44.5KViews on collected posts

Latest posts

Lizzy McAlpine is NYLON's September It GIrl! Photographed by Nick Dorey 📸 https://t.co/HWmxNze8Wv
4.6K views · 15 likes · 1 reposts · 0 replies Open on X →
Her new album captures heartbreak like only she can — but in her personal life, everything’s coming up roses. We spend an intimate day at rehearsal with the prolific indie-rock star. Lizzy McAlpine is NYLON's September It Girl — read the interview now: https://t.co/JDMeSieazH ht
3.4K views · 14 likes · 0 reposts · 1 replies Open on X →
@SukiWaterhouse is NYLON's latest cover star! Photographed by Chloe Horseman 📸 https://t.co/Gy6zY38HXf
6.1K views · 28 likes · 11 reposts · 2 replies Open on X →
Whether she’s floating across festival stages or lighting up our screens with her rock-star charisma, @SukiWaterhouse can’t help but be herself. Introducing NYLON's September cover star, Suki Waterhouse — read the interview now: https://t.co/erpKXQgjav https://t.co/hpxY1jipyS
3.3K views · 27 likes · 5 reposts · 0 replies Open on X →
@NylonMag The 05’ Gucci 😮‍💨 https://t.co/KGqsYCZI1s
794 views · 27 likes · 5 reposts · 1 replies Open on X →
Ravyn Lenae is NYLON's August It Girl! Photographed by César Buitrago 📸 https://t.co/JPZWmY0OZJ
11.6K views · 103 likes · 26 reposts · 3 replies Open on X →
“Love Me Not” made her a star — but Ravyn Lenae is still just getting started. @ravynlenae is NYLON's August It Girl — read the interview online now: https://t.co/QT3q3gxtsr https://t.co/d0unklNLul
5.8K views · 31 likes · 11 reposts · 1 replies Open on X →
Role Model is NYLON Guys' latest cover star! Photographed by Nick Dorey 📸 https://t.co/t6DPBx05IR
8.9K views · 15 likes · 6 reposts · 0 replies Open on X →

Against accounts of the same size

7 posts from the last 90 days, next to the 100K–1M follower range. reaches fewer people than peers of the same size.

Median views4 618this account5 983median for 100K–1M
Reach, %0.46%this account1.49%median for 100K–1M
Engagement, %0.74%this account0.93%median for 100K–1M
MetricThis accountMedian for 100K–1MRatio
Median views per post4 6185 9830.77×
Reach (views ÷ followers)0.46%1.49%0.31×
Engagement rate0.74%0.93%0.79×

Others in this range →   Compare with another account →   How these benchmarks are built →

Growth & engagement

How the posts we collected actually performed: views and reaction rate post by post, what the audience did with them, and where the follower count goes.

Views per post

8.9K4 Aug
5.8K6 Aug
11.6K
794
3.3K9 Sep
6.1K
3.4K20 Sep
4.6K

Last 8 collected posts, oldest on the left. The scale is logarithmic: one post can outrun the rest a hundred times over.

Engagement rate per post

0.24%4 Aug
0.74%6 Aug
1.14%
4.16%
0.98%9 Sep
0.69%
0.44%20 Sep
0.35%

Reactions — likes, reposts, replies and quotes — divided by views. Median for 100K–1M accounts is 0.93%.

What the audience does

Likes70.7%260 in total
Reposts17.7%65 in total
Replies2.2%8 in total
Quotes0.3%1 in total
Bookmarks9.2%34 in total

Share of every reaction we collected for this account. Replies mean argument, reposts mean endorsement, bookmarks mean the post was worth keeping.

The follower curve appears once this account has two daily snapshots — we take one a day, and this one is on its first.

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