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Paul Gundlach

@PaulSGundlach · Jersey Shore & Cape Cod · joined 20 Apr 2015

Quirky 70+ year senior with youthful sensibilities. Kind, cool, complex, in that order. Watch 300+ sunrises a year. Ad man at Y&R; Wharton MBA.

16 979Followers
13 446Following
113 593Posts total
1.5KViews on collected posts

Against accounts of the same size

7 posts from the last 90 days, next to the 10K–100K follower range. reaches fewer people than peers, but engages them much harder.

Median views258this account1 456median for 10K–100K
Reach, %1.52%this account4.50%median for 10K–100K
Engagement, %14.29%this account1.88%median for 10K–100K
MetricThis accountMedian for 10K–100KRatio
Median views per post2581 4560.18×
Reach (views ÷ followers)1.52%4.50%0.34×
Engagement rate14.29%1.88%7.58×

Others in this range →   Compare with another account →   How these benchmarks are built →

Growth & engagement

How the posts we collected actually performed: views and reaction rate post by post, what the audience did with them, and where the follower count goes.

Views per post

3794 Sep
371
434
21
23
258
13

Last 7 collected posts, oldest on the left. The scale is logarithmic: one post can outrun the rest a hundred times over.

Engagement rate per post

3.43%4 Sep
4.58%
28.57%
14.29%
17.39%
3.49%
15.38%

Reactions — likes, reposts, replies and quotes — divided by views. Median for 10K–100K accounts is 1.88%.

What the audience does

Likes74.6%129 in total
Reposts11.6%20 in total
Replies12.7%22 in total
Quotes0.6%1 in total
Bookmarks0.6%1 in total

Share of every reaction we collected for this account. Replies mean argument, reposts mean endorsement, bookmarks mean the post was worth keeping.

The follower curve appears once this account has two daily snapshots — we take one a day, and this one is on its first.

Latest posts

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