How I Write Clips ✓

@PerellClips

I interview the world's top writers. New episodes every Wednesday, and this is a feed of the very best clips. My personal account: @david_perell

5 638Followers

1Following

417Posts total

869.8KViews on collected posts

Latest posts

How I Write Clips ✓@PerellClips15 Sep

@PerellClips LIFE IS A CLICHE THE PROSE IS A META COMMENTARY YOU SICK FUCK https://t.co/X3cOn2qXFB

5.5K views · 125 likes · 4 reposts · 0 replies Open on X →

How I Write Clips ✓@PerellClips15 Sep

@PerellClips This is just within the first 11 pages https://t.co/0efi0dVhez

160.3K views · 410 likes · 9 reposts · 40 replies Open on X →

How I Write Clips ✓@PerellClips14 Sep

@PerellClips I always like to put the second one on page 387 to make Franzen work but deny him my sick, totally non-cliche ending. 7.8K views · 271 likes · 4 reposts · 1 replies Open on X →

How I Write Clips ✓@PerellClips14 Sep

"You get at most one cliché per book." Jonathan Franzen doesn't finish most books people send him. He reads until the second cliché, then stops. "People send me a galley of a book that's coming out. I read along until I get to the second cliché, and I say, thank you." "They ht

1:10

696.3K views · 583 likes · 43 reposts · 92 replies Open on X →

Against accounts of the same size

4 posts from the last 90 days, next to the under 10K follower range. shown to more people than peers of the same size.

Median views84 055this account4 175median for under 10K

Reach, %1490.87%this account250.82%median for under 10K

Engagement, %1.33%this account1.41%median for under 10K

Metric	This account	Median for under 10K	Ratio
Median views per post	84 055	4 175	20.1×
Reach (views ÷ followers)	14.9× audience	2.5× audience	5.94×
Engagement rate	1.33%	1.41%	0.94×

Others in this range → Compare with another account → How these benchmarks are built →

Growth & engagement

How the posts we collected actually performed: views and reaction rate post by post, what the audience did with them, and where the follower count goes.

Views per post

696.3K14 Sep

7.8K

160.3K15 Sep

5.5K

Last 4 collected posts, oldest on the left. The scale is logarithmic: one post can outrun the rest a hundred times over.

Engagement rate per post

0.13%14 Sep

3.56%

0.29%15 Sep

2.37%

Reactions — likes, reposts, replies and quotes — divided by views. Median for under 10K accounts is 1.41%.

What the audience does

Likes62.2%1 389 in total

Reposts2.7%60 in total

Replies6.0%133 in total

Quotes7.3%164 in total

Bookmarks21.8%487 in total

Share of every reaction we collected for this account. Replies mean argument, reposts mean endorsement, bookmarks mean the post was worth keeping.

The follower curve appears once this account has two daily snapshots — we take one a day, and this one is on its first.