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Adam Fletcher

@PezRadar · Los Angeles, CA · joined 19 Oct 2009

Senior Director of Community and Digital Content Strategy, Core Games at @2K • ex: @Diablo @Blizzard @BlizzHeroes • Pokemon fanatic • Tweets are my own 🏳️‍🌈

90 556Followers
1 163Following
74 471Posts total
117KViews on collected posts

Against accounts of the same size

7 posts from the last 90 days, next to the 10K–100K follower range. shown widely, but few of those viewers react.

Median views5 592this account980median for 10K–100K
Reach, %6.18%this account3.27%median for 10K–100K
Engagement, %0.99%this account2.01%median for 10K–100K
MetricThis accountMedian for 10K–100KRatio
Median views per post5 5929805.71×
Reach (views ÷ followers)6.18%3.27%1.89×
Engagement rate0.99%2.01%0.50×

Others in this range →   Compare with another account →   How these benchmarks are built →

Growth & engagement

How the posts we collected actually performed: views and reaction rate post by post, what the audience did with them, and where the follower count goes.

Views per post

56.4K20 May
4.6K
2.6K
8.1K16 Aug
17.1K20 Aug
5.6K
21.6K31 Aug
512
407
201

Last 10 collected posts, oldest on the left. The scale is logarithmic: one post can outrun the rest a hundred times over.

Engagement rate per post

1.72%20 May
0.79%
1.95%
0.54%16 Aug
1.26%20 Aug
1.32%
1.88%31 Aug
0.59%
0.49%
1.00%

Reactions — likes, reposts, replies and quotes — divided by views. Median for 10K–100K accounts is 2.01%.

What the audience does

Likes86.2%1 578 in total
Reposts2.1%38 in total
Replies9.6%175 in total
Quotes0.6%11 in total
Bookmarks1.6%29 in total

Share of every reaction we collected for this account. Replies mean argument, reposts mean endorsement, bookmarks mean the post was worth keeping.

The follower curve appears once this account has two daily snapshots — we take one a day, and this one is on its first.

Latest posts

@PezRadar It's just going to brick everything I put into it 201 views · 2 likes · 0 reposts · 0 replies 31 Aug 2026 · Open on X →
@PezRadar OOOOOOH MYYYYY 407 views · 2 likes · 0 reposts · 0 replies 31 Aug 2026 · Open on X →
@PezRadar Adding konpeito to it and calling them chipped gems https://t.co/am8dAxhagc 512 views · 3 likes · 0 reposts · 0 replies 31 Aug 2026 · Open on X →
Excuse me? Yes, please. https://t.co/lna6cZscWD 21.6K views · 358 likes · 11 reposts · 28 replies 31 Aug 2026 · Open on X →
Current status: 🏝️ https://t.co/Kf0oRS000a 5.6K views · 68 likes · 0 reposts · 6 replies 20 Aug 2026 · Open on X →
All the BlizzCon announcements leading up to the event have been awesome. Looking forward to being there and seeing it all in-person and seeing everyone! Kudos to the teams getting it all together! It is quite the feat 👏🏻💙 17.1K views · 202 likes · 2 reposts · 12 replies 20 Aug 2026 · Open on X →
Second home 🫡 https://t.co/fcgLux07wt 8.1K views · 38 likes · 1 reposts · 5 replies 16 Aug 2026 · Open on X →
@PezRadar @2K @bioshock @Borderlands @mafiagame @CivGame Yo, do whatever you have to to retain @erin_2kgames - legit one of the best Community peeps I’ve ever dealt with. Does the #Borderlands community proud 2.6K views · 43 likes · 0 reposts · 6 replies 20 May 2026 · Open on X →
Fun fact: @AdmiralBahroo and @Gothalion made videos in my past life thinking I influenced drops in their BL2 games. 😂 4.6K views · 33 likes · 0 reposts · 3 replies 20 May 2026 · Open on X →
This week I began my new journey at @2K as the Senior Director of Community and Content Strategy for their Core portfolio including @bioshock, @borderlands, @mafiagame , @CivGame and more! The team here is phenomenal and I'm looking forward to working with such a great group of 56.4K views · 829 likes · 24 reposts · 115 replies 20 May 2026 · Open on X →

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