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PuffinBooks

@PuffinBooks · London · joined 23 Feb 2009

Your story starts here. From picture books to tween reads, Puffin has a story to fire every imagination

60 569Followers
1 886Following
30 610Posts total
3.2KViews on collected posts

Latest posts

We’re thrilled that World Book Day 2027 will feature TWO fantastic Puffin £1/€1.50 books! You can redeem your token for This is My Music! by @TheSelinaBrown (illus. Maxwell A. Oginni) or Jamaal Target: Mission D.N.A. by Isaac Hamilton-McKenzie (cover illus. Brittany Jackson) 🎉 h
A solid lilac background featuring two book covers in the centre. Above these covers in the corners are the World Book Day and National Book Tokens logos.

The first cover features three brightly coloured segments, the first is red with a young girl with her hair up in a bun, the middle is blue with a young boy with braided hair, and the last is orange with a young girl with her hair in several bubble braids. They are dancing under spotlights on a yellow floor. The title of the book is THIS IS MY MUSIC, the word Music is in a green speech bubble. At the bottom are the names: Selina Brown and Maxwell A. Oginni.

The cover of the book on the right features a young boy braced for a fight against unseen figures. He appears to have electricity coming from him and is surrounded by bright blue tubes. The title on the book is Jamaal Target: MISSION D.N.A., with the authors name Isaac Hamilton-McKenzie below the title.

Text below the covers reads: “2027 £1/€1.50 Book // FREE with your token!”.
321 views · 0 likes · 0 reposts · 0 replies Open on X →
We are super proud enormous to reveal that Sleep Tight, Disgusting Blob, written and illustrated by Huw Aaron, is the Overall Winner of the @Waterstones Children’s Book Prize 2026! 🎊 https://t.co/nicaYvL5Tg
637 views · 5 likes · 2 reposts · 0 replies Open on X →
Huge congratulations to @KaKatewinter, who is the @petersbooks Children's Non-Fiction Winner - as voted by teachers and librarians! 🎉🥳 https://t.co/C6l3yKMITM
583 views · 7 likes · 2 reposts · 2 replies Open on X →
We are thrilled that THREE of our Puffin titles and illustrators have been shortlisted for the 2026 British Book Awards 🥳 Congratulations to Huw Aaron, Katie Kirby and Selina Brown / Maxwell A. Oginni on their shortlistings - and best of luck to everyone! 🤞 #Nibbies https://t.c
Headshot of author-illustrator Huw Aaron on a dark blue and black background. The British Book Awards 2026 logo is in the upper left while in the upper right it reads: "Shortlisted: Illustrator of the Year".
Cover of Katie Kirby's "Lottie Brooks vs The Ultra Mean Girls" on a dark blue and black background. The British Book Awards 2026 logo is in the upper left while in the upper right it reads: "Shortlisted: Book of the Year, Children's Fiction".
Cover of Selina Brown's "My Rice is Best" (illustrated by Maxwell A. Oginni) on a dark blue and black background. The British Book Awards 2026 logo is in the upper left while in the upper right it reads: "Shortlisted: Book of the Year, Children's Non-Fiction Illustrated".
630 views · 4 likes · 0 reposts · 0 replies Open on X →
@PuffinBooks These are beautiful! Need to get them for my son and I! Definitely want The Neverending Story! 6 views · 0 likes · 0 reposts · 0 replies Open on X →
Our beautiful clothbound classics are perfect for any time of the year 😍 Let us know which is your favourite! ⬇️ 1K views · 4 likes · 2 reposts · 4 replies Open on X →

Against accounts of the same size

1 posts from the last 90 days, next to the 10K–100K follower range. reaches fewer people than peers of the same size.

Median views321this account936median for 10K–100K
Reach, %0.53%this account3.54%median for 10K–100K
Engagement, %0.00%this account1.95%median for 10K–100K
MetricThis accountMedian for 10K–100KRatio
Median views per post3219360.34×
Reach (views ÷ followers)0.53%3.54%0.15×
Engagement rate0.00%1.95%0.00×

Others in this range →   Compare with another account →   How these benchmarks are built →

Growth & engagement

How the posts we collected actually performed: views and reaction rate post by post, what the audience did with them, and where the follower count goes.

Views per post

1K28 Dec
623 Feb
6306 Mar
58310 Mar
63727 Mar
3219 Sep

Last 6 collected posts, oldest on the left. The scale is logarithmic: one post can outrun the rest a hundred times over.

Engagement rate per post

0.98%28 Dec
0.00%23 Feb
0.63%6 Mar
1.89%10 Mar
1.10%27 Mar
0.00%9 Sep

Reactions — likes, reposts, replies and quotes — divided by views. Median for 10K–100K accounts is 1.95%.

What the audience does

Likes57.1%20 in total
Reposts17.1%6 in total
Replies17.1%6 in total
Bookmarks8.6%3 in total

Share of every reaction we collected for this account. Replies mean argument, reposts mean endorsement, bookmarks mean the post was worth keeping.

The follower curve appears once this account has two daily snapshots — we take one a day, and this one is on its first.

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