(RED)

@RED · joined 23 Sep 2008

Preventable and treatable diseases are only preventable and treatable for some. (RED) works to end that injustice. CHOOSE (RED). SAVE LIVES.

855 040Followers

7 359Following

18 253Posts total

21.7KViews on collected posts

Latest posts

(RED)@RED23 Sep

PEPFAR has saved more than 26 million lives so far, but we can't take our foot off the gas now. Tell Congress to finish the job. Take action today with @ONECampaign: https://t.co/UbTfUBCQZP https://t.co/34BsSpT4iC

1.3K views · 3 likes · 0 reposts · 1 replies Open on X →

(RED)@RED23 Sep

20 years of impact. $800 million raised for the AIDS fight. Read more about how (RED) celebrated this incredible milestone with longtime friends, partners, and celebrity guests at the historic @ElectricLady Studios in NYC: https://t.co/ZSoTV5kLKN 2K views · 10 likes · 1 reposts · 0 replies Open on X →

(RED)@RED19 Sep

The end of AIDS as a crisis is finally within reach. What's needed now is action. When you SHOP (RED), your purchase helps fund life-saving healthcare programs. Thank you, @MSDInvents, for your longstanding support. https://t.co/KPjuDWO8RU

0:14

3K views · 16 likes · 4 reposts · 3 replies Open on X →

(RED)@RED18 Sep

Today is National HIV/AIDS and Aging Awareness Day. Thanks to major advances in treatment, people with HIV are living longer, fuller lives than ever before. Today, more than half of those living with HIV in the US are 50+, but aging with HIV brings its own health & social needs.

2.1K views · 13 likes · 4 reposts · 0 replies Open on X →

(RED)@RED18 Sep

Last week, we gathered an extraordinary community of artists, innovators, partners, and advocates at Electric Lady Studios to celebrate two decades of (RED)'s ongoing efforts to end the AIDS epidemic. Read more on @WWD: https://t.co/qHcdV3cnMe 2.3K views · 5 likes · 0 reposts · 0 replies Open on X →

(RED)@RED17 Sep

This week, (RED) joined the @ONECampaign in Washington DC for the annual ONE Power Summit. We met activists from across the country, participated in panels on global health, and went to Capitol Hill to advocate for funding life-saving health programs. https://t.co/OAWAu2pte6

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2.4K views · 16 likes · 2 reposts · 1 replies Open on X →

(RED)@RED17 Sep

When Kate Korngold turned 13, she founded Featherie, a golf apparel brand created for young women. As the latest (RED) partner, 25% of (FEATHERIE)ᴿᴱᴰ sales will help support (RED)'s efforts to empower women and girls globally. Learn more: https://t.co/QiZBrEDW5O https://t.co/khC

1:14

2K views · 6 likes · 1 reposts · 1 replies Open on X →

(RED)@RED15 Sep

Chop, toss, cook, and serve for a healthy weeknight dinner, made possible with the magic of the T-fal Air Fryer XXL. Shop (T-fal)ᴿᴱᴰ: https://t.co/PhtEgGWZC2 https://t.co/2RYZBhTtys

0:17

2K views · 3 likes · 0 reposts · 0 replies Open on X →

(RED)@RED15 Sep

@RED @MSDInvents @GlobalFund @JoubertLoots その通りですね！具体的にはどんな活動をしているのか、もっと聞きたいです。 11 views · 0 likes · 0 reposts · 0 replies Open on X →

(RED)@RED14 Sep

Community health workers are the backbone of the HIV response, creating strong, resilient health systems for everyone. (RED) and @MSDInvents are proud to support @GlobalFund’s Community Engagement Strategic Initiative for effective community-led services. 📸: @JoubertLoots http

2.2K views · 8 likes · 0 reposts · 2 replies Open on X →

(RED)@RED13 Sep

The US Open finals are played today in Arthur Ashe Stadium, named after the tennis legend. But Ashe left a legacy beyond tennis. After contracting HIV, he became one of the first major public figures to speak openly about AIDS, fighting the stigma around it when few others would.

2.3K views · 17 likes · 7 reposts · 0 replies Open on X →

Against accounts of the same size

11 posts from the last 90 days, next to the 100K–1M follower range. below its peers on both reach and engagement.

Median views2 109this account5 983median for 100K–1M

Reach, %0.25%this account1.49%median for 100K–1M

Engagement, %0.45%this account0.93%median for 100K–1M

Metric	This account	Median for 100K–1M	Ratio
Median views per post	2 109	5 983	0.35×
Reach (views ÷ followers)	0.25%	1.49%	0.17×
Engagement rate	0.45%	0.93%	0.48×

Others in this range → Compare with another account → How these benchmarks are built →

Growth & engagement

How the posts we collected actually performed: views and reaction rate post by post, what the audience did with them, and where the follower count goes.

Views per post

2.3K13 Sep

2.2K14 Sep

1115 Sep

2K17 Sep

2.4K

2.3K18 Sep

2.1K

3K19 Sep

2K23 Sep

1.3K

Last 11 collected posts, oldest on the left. The scale is logarithmic: one post can outrun the rest a hundred times over.

Engagement rate per post

1.03%13 Sep

0.45%14 Sep

0.00%15 Sep

0.15%

0.40%17 Sep

0.82%

0.22%18 Sep

0.81%

0.80%19 Sep

0.55%23 Sep

0.30%

Reactions — likes, reposts, replies and quotes — divided by views. Median for 100K–1M accounts is 0.93%.

What the audience does

Likes75.8%97 in total

Reposts14.8%19 in total

Replies6.2%8 in total

Quotes1.6%2 in total

Bookmarks1.6%2 in total

Share of every reaction we collected for this account. Replies mean argument, reposts mean endorsement, bookmarks mean the post was worth keeping.

The follower curve appears once this account has two daily snapshots — we take one a day, and this one is on its first.