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Rikki Schlott

@RIKKISCHLOTT · New York, NY · joined 22 Mar 2020

@NYPost Columnist • Media Fellow @CatoInstitute • Libertarian • Coauthor of “The Canceling of the American Mind”

37 797Followers
980Following
3 882Posts total
1.3MViews on collected posts

Against accounts of the same size

6 posts from the last 90 days, next to the 10K–100K follower range. shown to more people than peers of the same size.

Median views166 366this account2 392median for 10K–100K
Reach, %440.16%this account7.18%median for 10K–100K
Engagement, %1.25%this account1.50%median for 10K–100K
MetricThis accountMedian for 10K–100KRatio
Median views per post166 3662 39269.5×
Reach (views ÷ followers)4.4× audience7.18%61.3×
Engagement rate1.25%1.50%0.83×

Others in this range →   Compare with another account →   How these benchmarks are built →

Growth & engagement

How the posts we collected actually performed: views and reaction rate post by post, what the audience did with them, and where the follower count goes.

Views per post

76.8K25 Jan
399K30 Aug
19.3K2 Sep
522.1K3 Sep
313.4K
7.3K4 Sep
4.8K

Last 7 collected posts, oldest on the left. The scale is logarithmic: one post can outrun the rest a hundred times over.

Engagement rate per post

3.09%25 Jan
1.52%30 Aug
0.97%2 Sep
0.80%3 Sep
8.68%
1.68%4 Sep
0.71%

Reactions — likes, reposts, replies and quotes — divided by views. Median for 10K–100K accounts is 1.50%.

What the audience does

Likes72.7%29 675 in total
Reposts20.2%8 231 in total
Replies4.1%1 673 in total
Quotes1.4%579 in total
Bookmarks1.6%656 in total

Share of every reaction we collected for this account. Replies mean argument, reposts mean endorsement, bookmarks mean the post was worth keeping.

The follower curve appears once this account has two daily snapshots — we take one a day, and this one is on its first.

Latest posts

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