Ryan Mac 🙃 ✓

@RMac18 · LA · joined 14 Jun 2009

tech reporter @NYTimes. ryan.mac@nytimes.com. Signal: rmac.18

87 485Followers

5 646Following

14 036Posts total

55.9KViews on collected posts

Latest posts

Ryan Mac 🙃 ✓@RMac183 Sep

Some Tesla fans seem pretty upset that the Cybercab event today in Austin was not livestreamed. Seems like a misstep for a CEO who relies on live events to drive hype and exposure and has preached about transparency and speaking directly to his supporters. 3.2K views · 26 likes · 0 reposts · 4 replies Open on X →

Ryan Mac 🙃 ✓@RMac1828 Aug

file under: never twet https://t.co/TsvyHcAPCD 9.3K views · 56 likes · 4 reposts · 3 replies Open on X →

Ryan Mac 🙃 ✓@RMac1827 Aug

*puts on nerd glasses* it was a settlement not a verdict https://t.co/wiXAyehjEm 34K views · 206 likes · 12 reposts · 6 replies Open on X →

Ryan Mac 🙃 ✓@RMac1826 Aug

six days later https://t.co/8eg8H3m4hW

6.5K views · 77 likes · 9 reposts · 3 replies Open on X →

Ryan Mac 🙃 ✓@RMac1826 Aug

Interesting to see Meta settle for up to $17.1 billion (a little more than 1 percent of its market cap), which it mostly already recovered in trading today https://t.co/IXsLfwXDTi 2.9K views · 14 likes · 4 reposts · 3 replies Open on X →

Against accounts of the same size

5 posts from the last 90 days, next to the 10K–100K follower range. shown widely, but few of those viewers react.

Median views6 490this account916median for 10K–100K

Reach, %7.42%this account3.48%median for 10K–100K

Engagement, %0.72%this account1.95%median for 10K–100K

Metric	This account	Median for 10K–100K	Ratio
Median views per post	6 490	916	7.09×
Reach (views ÷ followers)	7.42%	3.48%	2.13×
Engagement rate	0.72%	1.95%	0.37×

Others in this range → Compare with another account → How these benchmarks are built →

Growth & engagement

How the posts we collected actually performed: views and reaction rate post by post, what the audience did with them, and where the follower count goes.

Views per post

2.9K26 Aug

6.5K

34K27 Aug

9.3K28 Aug

3.2K3 Sep

Last 5 collected posts, oldest on the left. The scale is logarithmic: one post can outrun the rest a hundred times over.

Engagement rate per post

0.72%26 Aug

1.37%

0.66%27 Aug

0.68%28 Aug

0.93%3 Sep

Reactions — likes, reposts, replies and quotes — divided by views. Median for 10K–100K accounts is 1.95%.

What the audience does

Likes83.7%379 in total

Reposts6.4%29 in total

Replies4.2%19 in total

Bookmarks5.7%26 in total

Share of every reaction we collected for this account. Replies mean argument, reposts mean endorsement, bookmarks mean the post was worth keeping.

The follower curve appears once this account has two daily snapshots — we take one a day, and this one is on its first.