Richard H Thaler ✓

@R_Thaler · Chicago · joined 10 Aug 2011

Behavioral Economist. Chicago Booth. Co-author of The Winner's Curse with Alex Imas, Nudge: The Final edition with Cass Sunstein, author of Misbehaving.

199 647Followers

1 173Following

9 569Posts total

79.5KViews on collected posts

Latest posts

Richard H Thaler ✓@R_Thaler5 Sep

Nice article in the WSJ by @omzidar and my X-shy colleague Eric Zwick about their new book, Everywhere Millionaires. https://t.co/xVTcJE0EjT 5.7K views · 9 likes · 1 reposts · 2 replies Open on X →

Richard H Thaler ✓@R_Thaler4 Sep

Want to help Nepal and buy some great photographs including one from my favorite photographer? https://t.co/y3ijjLJJr0 6.4K views · 23 likes · 8 reposts · 0 replies Open on X →

Richard H Thaler ✓@R_Thaler2 Sep

Remarkable change in performance. I assume this was coaching? Will it hold up? 8K views · 12 likes · 1 reposts · 4 replies Open on X →

Richard H Thaler ✓@R_Thaler1 Sep

Has someone hacked my co-author's account? 17.4K views · 90 likes · 1 reposts · 3 replies Open on X →

Richard H Thaler ✓@R_Thaler30 Aug

Great hire. One of the nicest guys I know in economics. A natural fit for a nice country. 42.1K views · 246 likes · 20 reposts · 8 replies Open on X →

Against accounts of the same size

5 posts from the last 90 days, next to the 100K–1M follower range. shown widely, but few of those viewers react.

Median views7 987this account6 744median for 100K–1M

Reach, %4.00%this account1.73%median for 100K–1M

Engagement, %0.48%this account1.00%median for 100K–1M

Metric	This account	Median for 100K–1M	Ratio
Median views per post	7 987	6 744	1.18×
Reach (views ÷ followers)	4.00%	1.73%	2.31×
Engagement rate	0.48%	1.00%	0.48×

Others in this range → Compare with another account → How these benchmarks are built →

Growth & engagement

How the posts we collected actually performed: views and reaction rate post by post, what the audience did with them, and where the follower count goes.

Views per post

42.1K30 Aug

17.4K1 Sep

8K2 Sep

6.4K4 Sep

5.7K5 Sep

Last 5 collected posts, oldest on the left. The scale is logarithmic: one post can outrun the rest a hundred times over.

Engagement rate per post

0.65%30 Aug

0.54%1 Sep

0.21%2 Sep

0.48%4 Sep

0.23%5 Sep

Reactions — likes, reposts, replies and quotes — divided by views. Median for 100K–1M accounts is 1.00%.

What the audience does

Likes81.7%380 in total

Reposts6.7%31 in total

Replies3.7%17 in total

Quotes0.2%1 in total

Bookmarks7.7%36 in total

Share of every reaction we collected for this account. Replies mean argument, reposts mean endorsement, bookmarks mean the post was worth keeping.

The follower curve appears once this account has two daily snapshots — we take one a day, and this one is on its first.