Rob Tiffany

@RobTiffany · Seattle · joined 29 Oct 2007

Research Director @ IDC | Author of "Saving the Earth with the Internet of Things" | Navy Veteran

27 350Followers

21 372Following

128 795Posts total

1.2KViews on collected posts

Against accounts of the same size

4 posts from the last 90 days, next to the 10K–100K follower range. reaches fewer people than peers, but engages them much harder.

Median views292this account2 392median for 10K–100K

Reach, %1.07%this account7.18%median for 10K–100K

Engagement, %3.24%this account1.50%median for 10K–100K

Metric	This account	Median for 10K–100K	Ratio
Median views per post	292	2 392	0.12×
Reach (views ÷ followers)	1.07%	7.18%	0.15×
Engagement rate	3.24%	1.50%	2.16×

Others in this range → Compare with another account → How these benchmarks are built →

Growth & engagement

How the posts we collected actually performed: views and reaction rate post by post, what the audience did with them, and where the follower count goes.

Views per post

2671 Sep

4762 Sep

181

3163 Sep

Last 4 collected posts, oldest on the left. The scale is logarithmic: one post can outrun the rest a hundred times over.

Engagement rate per post

3.37%1 Sep

1.05%2 Sep

3.31%

3.16%3 Sep

Reactions — likes, reposts, replies and quotes — divided by views. Median for 10K–100K accounts is 1.50%.

What the audience does

Likes71.0%22 in total

Reposts19.4%6 in total

Replies6.5%2 in total

Bookmarks3.2%1 in total

Share of every reaction we collected for this account. Replies mean argument, reposts mean endorsement, bookmarks mean the post was worth keeping.

The follower curve appears once this account has two daily snapshots — we take one a day, and this one is on its first.

Latest posts

#ThrowbackThursday Launching @Hitachi Lumada IIoT at @hannover_messe back in 2017 when I was CTO. As you might imagine, all the folks there in Germany were focused on Industrie 4.0 at the time. In Japan, we were more focused on Kaizen, or perhaps you've heard of the "Toyota Way." 316 views · 7 likes · 2 reposts · 1 replies 03 Sep 2026 Today's "Software AI" represented by Chatbots and Agents, lives on servers in clouds and data centers. It's accessed via APIs, lives solely in the digital world and is often referred to as a "Brain in a Jar." Tomorrow's "Physical AI" touches the real world and is represented by 181 views · 4 likes · 2 reposts · 0 replies 02 Sep 2026 Wagyu burgers tonight. I'm pretty sure this is how Gordon Ramsay makes them. https://t.co/tfnphzyedZ 476 views · 5 likes · 0 reposts · 0 replies 02 Sep 2026 Trends in Cloud Security In this @IDC Perspective, I look at how the public #cloud service providers are evolving their #security postures in 2026, against a backdrop of agentic #AI adoption, #CNAPP market consolidation, and hardening #data #sovereignty rules. I find that the h 267 views · 6 likes · 2 reposts · 1 replies 01 Sep 2026 Playing it safe is the biggest risk you can take 0 views · 199 likes · 57 reposts · 20 replies 04 May 2019