Roger L. Martin ✓

@RogerLMartin · Fort Lauderdale, FL · joined 05 Oct 2012

Thinker, author, strategist, advisor, & author of Playing to Win

34 144Followers

5 692Following

6 201Posts total

11.6KViews on collected posts

Latest posts

Roger L. Martin ✓@RogerLMartin21 Sep

This week features Chapter Twenty-One of the Playing to Win/Practitioner Insights All-Stars Book Club: Business Model Generation & Playing to Win. https://t.co/qRSGxfRmYq This piece is part of my series on how various other business books are or are not compatible with Playing

1K views · 17 likes · 3 reposts · 0 replies Open on X →

Roger L. Martin ✓@RogerLMartin14 Sep

Martin is awesome. One of the great BCG thinkers of all time. 1.5K views · 5 likes · 0 reposts · 1 replies Open on X →

Roger L. Martin ✓@RogerLMartin14 Sep

@RogerLMartin Hi Roger, I'm reading your post (and enjoying it) Wasn't the BCG podcast moderated by the great Martin Reeves? 1.5K views · 1 likes · 0 reposts · 0 replies Open on X →

Roger L. Martin ✓@RogerLMartin14 Sep

LinkedIn Note: This week features an original Playing to Win/Practitioner Insights piece. This one is entitled The Logic of Strategy Arguments: How to Guard Against Arm Waving. https://t.co/HPZ3MUjFHK Another argument has arrived claiming the world has changed such that all ht

1.2K views · 14 likes · 2 reposts · 2 replies Open on X →

Roger L. Martin ✓@RogerLMartin11 Sep

Yes it is. The key is integration. The employees that love those features of your work environment also have to love the customers you are choosing to serve. If they love the work environment but hate their customers, the strategy isn't going to work. Same with if they love the 1.5K views · 8 likes · 0 reposts · 1 replies Open on X →

Roger L. Martin ✓@RogerLMartin11 Sep

@RogerLMartin It is the integration of choices that make the strategy! 11 views · 1 likes · 0 reposts · 0 replies Open on X →

Roger L. Martin ✓@RogerLMartin10 Sep

@RogerLMartin Insightful exchange. Provocative question...and much wisdom in the response. 24 views · 1 likes · 0 reposts · 0 replies Open on X →

Roger L. Martin ✓@RogerLMartin10 Sep

@RogerLMartin ... of things that lower the PIA factor, and heighten the care, respect, & autonomy. Ofc, a resto is diff from a $200B+ apparel co. But the general principle that — a lot of what people call "woke" is just sound biz strategy in the modern era — holds. Hope that w 1.5K views · 0 likes · 0 reposts · 0 replies Open on X →

Roger L. Martin ✓@RogerLMartin10 Sep

@RogerLMartin It also depends on what one means by "woke." Eg: Was just reading abt Erin Wade, founder/CEO of the Oakland resto Homeroom. The OS she implemented was def what most folks wld call "woke." But over 10 years, they rose to the top 1% in financial performance of all US 66 views · 1 likes · 0 reposts · 1 replies Open on X →

Roger L. Martin ✓@RogerLMartin10 Sep

Yes and no. Yes if you just bolt it onto your existing strategy. No if you build your strategy based on the customer segment that values those features. 1.7K views · 14 likes · 1 reposts · 3 replies Open on X →

Roger L. Martin ✓@RogerLMartin10 Sep

@RogerLMartin Go woke, go broke? 1.8K views · 0 likes · 0 reposts · 0 replies Open on X →

Against accounts of the same size

11 posts from the last 90 days, next to the 10K–100K follower range. ordinary reach for its size, weaker reaction than most.

Median views1 461this account924median for 10K–100K

Reach, %4.28%this account3.62%median for 10K–100K

Engagement, %1.07%this account1.52%median for 10K–100K

Metric	This account	Median for 10K–100K	Ratio
Median views per post	1 461	924	1.58×
Reach (views ÷ followers)	4.28%	3.62%	1.18×
Engagement rate	1.07%	1.52%	0.70×

Others in this range → Compare with another account → How these benchmarks are built →

Growth & engagement

How the posts we collected actually performed: views and reaction rate post by post, what the audience did with them, and where the follower count goes.

Views per post

1.8K10 Sep

1.7K

1.5K

1111 Sep

1.5K

1.2K14 Sep

1.5K

1K21 Sep

Last 11 collected posts, oldest on the left. The scale is logarithmic: one post can outrun the rest a hundred times over.

Engagement rate per post

0.06%10 Sep

1.07%

3.03%

0.07%

4.17%

9.09%11 Sep

0.62%

1.54%14 Sep

0.13%

0.41%

1.99%21 Sep

Reactions — likes, reposts, replies and quotes — divided by views. Median for 10K–100K accounts is 1.52%.

What the audience does

Likes63.3%62 in total

Reposts6.1%6 in total

Replies8.2%8 in total

Quotes3.1%3 in total

Bookmarks19.4%19 in total

Share of every reaction we collected for this account. Replies mean argument, reposts mean endorsement, bookmarks mean the post was worth keeping.

The follower curve appears once this account has two daily snapshots — we take one a day, and this one is on its first.

Latest posts

Against accounts of the same size

Growth & engagement

Views per post

Engagement rate per post

What the audience does

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