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Ross Kempsell

@RossKempsell · joined 18 Sep 2022

former director of the conservative research department | member of the House of Lords | publisher @guidofawkes

15 374Followers
1 011Following
2 381Posts total
405.1KViews on collected posts

Against accounts of the same size

7 posts from the last 90 days, next to the 10K–100K follower range. shown far beyond its own audience, and the audience reacts.

Median views11 562this account2 392median for 10K–100K
Reach, %75.20%this account7.18%median for 10K–100K
Engagement, %2.13%this account1.50%median for 10K–100K
MetricThis accountMedian for 10K–100KRatio
Median views per post11 5622 3924.83×
Reach (views ÷ followers)75.20%7.18%10.5×
Engagement rate2.13%1.50%1.42×

Others in this range →   Compare with another account →   How these benchmarks are built →

Growth & engagement

How the posts we collected actually performed: views and reaction rate post by post, what the audience did with them, and where the follower count goes.

Views per post

47.5K17 Jul
16K30 Jul
3.5K1 Sep
317.7K
6.8K
11.6K
2K

Last 7 collected posts, oldest on the left. The scale is logarithmic: one post can outrun the rest a hundred times over.

Engagement rate per post

2.13%17 Jul
1.59%30 Jul
0.89%1 Sep
1.35%
8.19%
3.91%
2.86%

Reactions — likes, reposts, replies and quotes — divided by views. Median for 10K–100K accounts is 1.50%.

What the audience does

Likes75.7%5 125 in total
Reposts17.3%1 174 in total
Replies3.0%206 in total
Quotes1.9%129 in total
Bookmarks2.0%138 in total

Share of every reaction we collected for this account. Replies mean argument, reposts mean endorsement, bookmarks mean the post was worth keeping.

The follower curve appears once this account has two daily snapshots — we take one a day, and this one is on its first.

Latest posts

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