Rupa Publications ✓

@Rupa_Books · New Delhi · joined 12 Feb 2011

The House of Bestsellers

63 453Followers

772Following

25 629Posts total

2.2KViews on collected posts

Against accounts of the same size

5 posts from the last 90 days, next to the 10K–100K follower range. below its peers on both reach and engagement.

Median views373this account2 751median for 10K–100K

Reach, %0.59%this account9.00%median for 10K–100K

Engagement, %0.48%this account1.65%median for 10K–100K

Metric	This account	Median for 10K–100K	Ratio
Median views per post	373	2 751	0.14×
Reach (views ÷ followers)	0.59%	9.00%	0.07×
Engagement rate	0.48%	1.65%	0.29×

Others in this range → Compare with another account → How these benchmarks are built →

Growth & engagement

How the posts we collected actually performed: views and reaction rate post by post, what the audience did with them, and where the follower count goes.

Views per post

2531 Sep

373

4122 Sep

1.1K

543 Sep

Last 5 collected posts, oldest on the left. The scale is logarithmic: one post can outrun the rest a hundred times over.

Engagement rate per post

0.40%1 Sep

1.07%

0.49%2 Sep

0.81%

0.00%3 Sep

Reactions — likes, reposts, replies and quotes — divided by views. Median for 10K–100K accounts is 1.65%.

What the audience does

Likes58.8%10 in total

Reposts23.5%4 in total

Replies11.8%2 in total

Bookmarks5.9%1 in total

Share of every reaction we collected for this account. Replies mean argument, reposts mean endorsement, bookmarks mean the post was worth keeping.

The follower curve appears once this account has two daily snapshots — we take one a day, and this one is on its first.

Latest posts

What does it mean to travel when home is always part of the journey? From the Brahmaputra and Arunachal to Kashmir, Japan, Kenya, Paris and beyond, Wanderings in the Northeast, and Elsewhere brings together 26 journeys spanning more than a century of travel writing from Assam ht 54 views · 0 likes · 0 reposts · 0 replies 03 Sep 2026 Breaking the mould takes more than success. It takes the courage to think differently, take risks and keep moving when the path is uncertain. Pathbreakers look beyond the towering personas to uncover the choices, convictions and setbacks behind their success. From Mukesh Ambani 1.1K views · 5 likes · 3 reposts · 1 replies 02 Sep 2026 Before we understand others, we must learn to understand ourselves. Our thoughts, emotions and assumptions shape how we see and respond to others. Self-awareness helps us pause, reflect and choose understanding over reaction. Echoes of the Soul: Reflections for a Conscious Life 412 views · 1 likes · 1 reposts · 0 replies 02 Sep 2026 What if the first step towards better health begins with what’s on your plate? In Super Recoveries, bestselling author Mandeep S. Jalota takes a closer look at the connection between food, gut health and chronic disease, drawing on real stories of recovery, scientific insights h 373 views · 3 likes · 0 reposts · 1 replies 01 Sep 2026 Your career doesn’t have to be extraordinary to be worth something. We’re told to chase passion, build a brand and climb faster. But what if a good career is simply one that lets you build a life you actually want to live? In The Average Advantage, Utsav Malhotra draws on two h 253 views · 1 likes · 0 reposts · 0 replies 01 Sep 2026