Sally Goldenberg

@SallyGold · Brooklyn · joined 30 Jun 2008

Reporter covering New York City Hall for the New York Times. Past lives: POLITICO, New York Post, Staten Island Advance, Star-Ledger, Hillsborough Beacon.

36 530Followers

4 464Following

62 800Posts total

462.6KViews on collected posts

Against accounts of the same size

6 posts from the last 90 days, next to the 10K–100K follower range. shown widely, but few of those viewers react.

Median views5 425this account3 644median for 10K–100K

Reach, %14.85%this account11.83%median for 10K–100K

Engagement, %0.42%this account1.36%median for 10K–100K

Metric	This account	Median for 10K–100K	Ratio
Median views per post	5 425	3 644	1.49×
Reach (views ÷ followers)	14.85%	11.83%	1.26×
Engagement rate	0.42%	1.36%	0.31×

Others in this range → Compare with another account → How these benchmarks are built →

Growth & engagement

How the posts we collected actually performed: views and reaction rate post by post, what the audience did with them, and where the follower count goes.

Views per post

7.6K31 Aug

2.9K

3.3K

287.7K1 Sep

1.8K

159.3K3 Sep

Last 6 collected posts, oldest on the left. The scale is logarithmic: one post can outrun the rest a hundred times over.

Engagement rate per post

0.49%31 Aug

0.34%

0.58%

0.10%1 Sep

0.78%

0.29%3 Sep

Reactions — likes, reposts, replies and quotes — divided by views. Median for 10K–100K accounts is 1.36%.

What the audience does

Likes57.0%528 in total

Reposts13.8%128 in total

Replies7.9%73 in total

Quotes11.9%110 in total

Bookmarks9.4%87 in total

Share of every reaction we collected for this account. Replies mean argument, reposts mean endorsement, bookmarks mean the post was worth keeping.

The follower curve appears once this account has two daily snapshots — we take one a day, and this one is on its first.

Latest posts

NEW: Hearing @NYCCouncil government ops committee is preparing to hold a hearing on @NYCMayor’s use of social media influencers and his team’s use of Signal to communicate with them. Also hearing they’re introducing a bill to require more influencer disclosure. 159.3K views · 291 likes · 73 reposts · 51 replies 03 Sep 2026 “Mr. Driscoll told Mr. Trump that he was frustrated with Mr. Hegseth’s ouster of so many proven Army leaders and his blocking the promotions of a number of colonels who had worked for people he did not like, two officials said.” https://t.co/k0Ujc1YdIH via @NYTimes 1.8K views · 8 likes · 4 reposts · 1 replies 01 Sep 2026 NY1 just said about 100M Americans either weren’t born on 9/11 or were too young to remember it. 287.7K views · 194 likes · 29 reposts · 17 replies 01 Sep 2026 On the ongoing fight b/w @NYCMayor & @UFT over para pay, which the union and @SpeakerMenin are trying to increase via legislation that the mayor is fighting in court. His position has won him support from conservatives. W/ @elizashapiro & @danarubinstein: https://t.co/dx 3.3K views · 10 likes · 6 reposts · 2 replies 31 Aug 2026 “The Pfizer project was at one point going to be among the biggest conversions in New York City. Today, it remains stalled, as city officials investigate what might have gone wrong.” 2.9K views · 6 likes · 3 reposts · 0 replies 31 Aug 2026 Good look into the city’s increasing use of office conversions to quickly build housing, and the complications that may arise: https://t.co/bBILQDMvmH via @NYTimes 7.6K views · 19 likes · 13 reposts · 2 replies 31 Aug 2026