Stephen Cranston

@Scranston

Financial journalist the views expressed by me are not endorsed by the Financial Mail

1 555Followers

1 510Following

5 394Posts total

177.5KViews on collected posts

Against accounts of the same size

5 posts from the last 90 days, next to the under 10K follower range. below its peers on both reach and engagement.

Median views236this account2 072median for under 10K

Reach, %15.18%this account153.47%median for under 10K

Engagement, %0.66%this account1.63%median for under 10K

Metric	This account	Median for under 10K	Ratio
Median views per post	236	2 072	0.11×
Reach (views ÷ followers)	15.18%	153.47%	0.10×
Engagement rate	0.66%	1.63%	0.40×

Others in this range → Compare with another account → How these benchmarks are built →

Growth & engagement

How the posts we collected actually performed: views and reaction rate post by post, what the audience did with them, and where the follower count goes.

Views per post

172.1K1 Sep

4.8K

195

236

152

Last 5 collected posts, oldest on the left. The scale is logarithmic: one post can outrun the rest a hundred times over.

Engagement rate per post

0.40%1 Sep

0.74%

0.00%

0.85%

0.66%

Reactions — likes, reposts, replies and quotes — divided by views. Median for under 10K accounts is 1.63%.

What the audience does

Likes62.5%511 in total

Reposts18.2%149 in total

Replies4.0%33 in total

Quotes4.8%39 in total

Bookmarks10.5%86 in total

Share of every reaction we collected for this account. Replies mean argument, reposts mean endorsement, bookmarks mean the post was worth keeping.

The follower curve appears once this account has two daily snapshots — we take one a day, and this one is on its first.

Latest posts

@Scranston @hiltontarrant They are in Brackenfell. To assume they’ll downgrade the experience while they keep snatching Woolies clients to their own Checkers is quite laughable,Stephen. https://t.co/rtxOq7v79j 152 views · 1 likes · 0 reposts · 0 replies 01 Sep 2026 · Open on X →

@Scranston @hiltontarrant I think you meant Brackenfell. 236 views · 2 likes · 0 reposts · 0 replies 01 Sep 2026 · Open on X →

@Scranston @hiltontarrant TFG you mean? 👀🤔😂😢 195 views · 0 likes · 0 reposts · 0 replies 01 Sep 2026 · Open on X →

@hiltontarrant I am sure Vida coffee will soon be undrinkable as the boys from Parow sweat the assets. I expect they all drink Ricoffy. 4.8K views · 25 likes · 2 reposts · 5 replies 01 Sep 2026 · Open on X →

The Shoprite Group has acquired Vida e Caffe. This is intended to strengthen its “presence in the growing coffee and quick-service restaurant category”. The network spans approximately 400 corporate and franchise stores. 172.1K views · 483 likes · 147 reposts · 28 replies 01 Sep 2026 · Open on X →